“…It is generally accepted that there is a strong relationship between tourism and gastronomy (Rand et al, 2003;Chaney & Ryan, 2012;Leng & Badarulzaman, 2014;Chang & Mak, 2018), which destinations can use to gain a competitive advantage (Horng & Tsai, 2012;Mascarenhas & Gandara, 2015). Although there are studies which are benefiting strategic approaches such as resource-based view (Lee & King, 2006;Massukado-Nakatani & Teixeira, 2009;De Carlo & Dubini, 2010;Evans, 2016;Alonso, 2017b;Horng &Tsai, 2012;Alonso & Bressan, 2016;Alonso, 2017a), emergent strategy (Bourlakis & Bourlakis, 2001;Ottenbacher & Harrington, 2013;Aydın, 2019) and positioning strategy (Chen & Uysal 2002;Claveria & Poluzzi, 2017;Evren & Kozak, 2018;Frochot, 2003;Gianezini, Alves, Techemayer & Révillion, 2012;Klinger, Silveira-Martins, de Castro & Rosetto, 2019) in hospitality, tourism, and gastronomy literature, there is not much dealt with the question of what is the strategic role of gastronomy in tourism destinations. Especially the study which has benefited these three strategic approaches (resource-based view, emergent strategy and positioning strategy) to investigate the strategic role of gastronomy in destinations remains underexplored in the literature.…”