2020
DOI: 10.21632/irjbs.13.3.227-240
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Sustainable Competitive Advantage of Riau Malay Weaving Industry Based on Local Wisdom

Abstract: This study aims to analyze the strategy of developing Riau Malay woven fabrics’ competitiveness and what factors predominantly influence efforts to develop the sustainable competitive advantage of the Riau malay weaving industry based on local wisdom of Malay fabrics in Pekanbaru. The sampling technique chosen was using a purposive sampling of 14 SMEs of Riau Malay woven fabric in Pekanbaru. SWOT analysis was applied as an analysis tool. This research is more in looking at the Riau Malay woven fabric craftsmen… Show more

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Cited by 3 publications
(3 citation statements)
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“…Micro and Small Enterprises can develop alternative strategies by leveraging both internal and external factors [19,20]. Internal factors include marketing, production, human resources, and finance, while external ones encompass socioeconomic conditions, technology, buyers, and competitors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Micro and Small Enterprises can develop alternative strategies by leveraging both internal and external factors [19,20]. Internal factors include marketing, production, human resources, and finance, while external ones encompass socioeconomic conditions, technology, buyers, and competitors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Keunggulan kopetitif dapat dicapai dengan terus melakukan inovasi baru dibandingkan kompetitor dan kemampuan untuk berinovasi pada perusahaan tergantung pada aset intelektual dan pengetahuan yang dimilikinya (Martín-de Castro, Verde, Sáez, & Navas-López, 2011;Patrisia, Linda, & Abror, 2022;Amaya, Bernal-Torres, Nicolás-Rojas, & Pando-Ezcurra, 2022). Kinerja perusahaan dan keunggulan kompetitif terletak pada faktor-faktor yang tidak berwujud dan tidak terlihat seperti pengetahuan, kompetensi, keterampilan, budaya organisasi, dan aspek-aspek lain untuk mendorong inovasi (Mardatillah, Rosmayani, & Ramadhani, 2020;Morgan, 1997). Menurut Barney (1991), sumber daya dapat dikategorikan sebagai modal fisik, sumber daya manusia, dan modal organisasi secara lebih luas mencakup modal keuangan, teknologi, serta reputasi (Grant, 1991).…”
Section: Resource Based View Theory (Rbv)unclassified
“…Selain itu, hasil pengujian signifikansi jalur juga memperlihatkan nilaii koefisien parameternya. Hasil penelitian ini sejalan dengan penelitian sebelumnya menyatakan bahwa terdapat pengaruh positif mengintegrasikan nilai-nilai budaya pada keunggulan kompetitif disampaikan dalam hasil (Tupamahu, 2015;Mardatillah et al, 2020;Mardatillah l , 2022). Namun, penelitian sebelumnya belum membahas kemungkinan kearifan lokal sebagai variabel moderasi antara manajemen pengetahuan dan keunggulan bersaing berkelanjutan.…”
Section: Pengujian Hipotesisunclassified