Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment

Marzouk, Omneya A.; Mahrous, Abeer A.

doi:10.1080/08911762.2019.1709005

Cited by 45 publications

(41 citation statements)

References 82 publications

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“…Likewise, previous studies have shown that gender affects the magnitude of the relationship between materialism and its antecedents (Marzouk and Mahrous, 2020). Accordingly, it is evident that judgments and perceptions of customers can differ according to their gender; thus, formulating marketing strategies and making market segmentation based on gender can yield in more favorable results in relation to fashion clothing consumption (Ajitha, and Sivakumar, 2019).…”

Section: Relationships Between Fashion Consciousness Materialism and Fashion Clothing Involvementmentioning

confidence: 92%

Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism

Talaat

2020

JHASS

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Purpose Fashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with fashion clothing in the Egyptian context. Accordingly, the paper considers the Egyptian consumers’ attitude toward fashion involvement by investigating how fashion consciousness and materialism serve as main antecedents of fashion clothing involvement, while also determining the impact of fashion clothing involvement on fashion clothing purchase involvement. This paper aims to test an extended and adapted theoretical model of fashion clothing involvement in Egypt. Design/methodology/approach Using non-probabilistic convenience sample, a survey method was used, and 270 valid questionnaires were collected. Findings The hypothesized antecedents were found to influence fashion clothing involvement among young Egyptian consumers, which in turn significantly affect its purchasing. Moreover, materialism was also found to partially meditate the relationship between fashion consciousness and fashion involvement. On the other hand, the hypothesized gender role as a moderator between all variables of the study was not supported. Research limitations/implications Using a wider population is one avenue future research seeking to replicate this study can pursue. Specifically, because the sample consisted of university students, generalizing the results to non-students can be restricted. Likewise, findings are mainly related to fashion clothing; hence, extending the model to include other product categories can provide more support for the results. Practical implications As the results confirmed that there is a partial significant positive impact of fashion consciousness on fashion clothing involvement via materialism, the paper provides practical implications for fashion marketers to achieve successful communication with fashion-conscious and materialistic young Egyptian consumers. The aim is to develop strategies that are consistent with consumers’ values and communicate appeals to their aspirational lifestyle. Originality/value This paper contributes to the limited number of the published manuscripts on the fashion clothing marketing sector in Egypt. There is a void in literature related the investigation of fashion clothing involvement in the developing countries. Accordingly, this paper fills this gap by examining the fashion clothing consumption behavior of young Egyptian students in Cairo University. To the best of the author’s knowledge, it is among the first to investigate the antecedents and motives related to fashion clothing involvement and its purchases among young consumers in the Egyptian context. The paper develops a comprehensive model of fashion clothing involvement to highlight the relationships between fashion involvement and Fashion consciousness, materialism, and fashion clothing purchase-involvement. The paper also contributes to the research by exploring materialism as a mediator between fashion consciousness and fashion involvement constructs, in addition to exploring the gender role as a moderator between all constructs of the study. The study makes theoretical contribution to the body of knowledge around young Egyptian consumers’ fashion clothing involvement and purchase behavior toward luxury fashion clothes, which may be extended to other similar Arab non-Western developing countries. Moreover, it offers managerial insights for establishing effective communications with this potentially lucrative market segment.

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Section: Relationships Between Fashion Consciousness Materialism and Fashion Clothing Involvementmentioning

confidence: 92%

Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism

Talaat

2020

JHASS

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“…The first multi-country study involved 22 countries (Cameroon, Ethiopia, Ghana, Kenya, Mozambique, South Africa, Sudan, Zambia, Zimbabwe, Algeria, Benin, Botswana, Democratic Republic of the Congo, Congo Republic, Egypt, Mauritius, Morocco, Nigeria, Senegal, Tanzania, Togo, and Tunisia) (Adom, 2019), and the second involved two countries (Botswana and South Africa) (Masoso and Grobler, 2010). Also, one study each presented evidence from Ghana (Präger et al, 2019), Mauritius (Bekaroo et al, 2018), South Africa (Mtutu and Thondhlana, 2016), and Egypt (Marzouk and Mahrous, 2020). Five studies were on sustainable energy consumption domain (Adom, 2019;Bekaroo et al, 2018;Marzouk and Mahrous, 2020;Masoso and Grobler, 2010;Präger et al, 2019), while one was on energy use and recycling behaviour (Mtutu and Thondhlana, 2016).…”

Section: Characteristics Of the Included Studiesmentioning

confidence: 99%

Mapping evidence of individuals’ sustainable consumption behaviour and energy or transport use in Africa: A scoping review

Mensah

2021

IJRBS

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The study aims to systematically map and describe the evidence on individual’s sustainable consumption behaviour and energy and transport use in Africa. The paper employed Arskey and O’Malley’s’ framework of 2005 as a guide to conduct a scoping review. Using keywords separated by Boolean terms (AND/OR) with all limiters removed, relevant published studies in Science Direct, SCOPUS, and Google Scholar were searched. Full-text screening guided by the inclusion criteria was independently conducted and data extraction was done using a piloted form to ensure the accuracy and reliability of the data. The results revealed that out of 176 studies, six met this study’s inclusion criteria and were included for data extraction. Among the six included studies, two were multi-country studies involving African countries, and study each was conducted in Ghana, Mauritius, South Africa, and Egypt. Of the included studies, five were on sustainable energy consumption domain, one on energy use and recycling behaviour, and the factors influencing sustainable energy consumption; price, income, urbanization, intention, attitudes, subjective norms and personal values. However, we found no evidence on individual’s sustainable consumption behaviour and transport use. Concluding, the results suggest that limited studies on sustainable consumption behaviour of energy and transport use are found in Africa. Therefore, further studies are needed to protect the gains made so far on environmental sustainability as well as to encourage and improve the individual’s sustainable consumption practices.

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“…Consumers are more conscious of sustainable products due to the high-profile attention now given to ethical consumption [Marzouk and Mahrous, 2020]. This topic is now top on the agenda both in public and academic circles.…”

Section: Sustainable Consumption and Consumer Consciousnessmentioning

confidence: 99%

“…Noteworthy terms such as sustainable consumption, ecologically conscious consumer, green consumer, green consumption, ecologically concerned or pro-environmental behavior are used to describe the same construct [Carfagna et al, 2014;Banovic et al, 2019;Marzouk and Mahrous, 2020;Veiga Neto et al, 2020]. Given the example of incorporating environmental awareness and sustainability rules, in a configuration called ethical or "conscious consumption" [Carfagna et al, 2014], in this study the term consumer consciousness was applied.…”

Section: Sustainable Consumption and Consumer Consciousnessmentioning

confidence: 99%

Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka

Nikodemska‐Wołowik

Wach

Andruszkiewicz

et al. 2021

International Journal of Management and Economics

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This study aims to identify middle-class consumers’ habits in four countries during the pandemic of 2020, with special attention to analogous consumers’ reactions to extraordinary circumstances during the recession of 2008. Furthermore, this study tried to detect the impact of the pandemic on conscious shopping. Although the consequences of the ongoing pandemic were unforeseeable, the paper opened new avenues for further research on factors responsible for conscious consumption during the unprecedented externality and its significance on the middle-class consumers in culturally diverse markets. To achieve the aforementioned goals, between June and December 2020, computer-assisted web interviews (CAWI) based on pilot stage research were conducted to answer the following questions: How did the pandemic influence the buyers’ shopping habits in terms of conscious consumption? What were the reasons for the changes in shopping habits? What kind of consumer behaviors would middle-class buyers recommend to others? One general conclusion, inter alia, should be stressed remarkably: during the pandemic, irrespective of the cultural differences, the middle-class consumers’ behaviors did not vary significantly with regards to most of the investigated variables.

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Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment

Cited by 45 publications

References 82 publications

Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism

Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism

Mapping evidence of individuals’ sustainable consumption behaviour and energy or transport use in Africa: A scoping review

Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka

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