Sustainable Consumption, Consumer Protection and Sustainable Development: Unbundling Institutional Septet for Developing Economies

Osuji, Onyeka K.; Amajuoyi, Ugochi

doi:10.1017/9781108579360.022

Cited by 1 publication

(1 citation statement)

References 124 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Similar concepts have been identified in terms of the consumption of public welfare‐related products (Singh et al, 2012) and in research on corporate social responsibility and brand consumption (van Gils & Horton, 2019). Consumers with strong ethical self‐identities exhibit robust ethical intentions and are willing to spend money on products that boost public welfare (Newholm et al, 2015; Osuji & Amajuoyi, 2019; Ryoo et al, 2020). Therefore, we propose the following hypothesis:…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective

Tsai

2023

Psychology and Marketing

View full text Add to dashboard Cite

Social enterprises (SEs) use various business models to pursue a balance between commercial profit and their social mission. This study uses quantitative and qualitative research methods to assess consumer purchasing decisions related to SEs and the impact of brand reputation on these decisions. Study 1 uses quantitative data to perform a multilevel analysis of consumer and corporate perspectives to examine the hypothesized relationships. We conduct study 2 to enable the robust generalization and further explanation of study 1's results by employing qualitative research. The results indicate that perceived contribution positively affects perceived behavioral control, while ethical self‐identity and product knowledge positively affect consumer attitudes. At the group level, brand reputation weakens the relationship between perceived contribution and perceived behavioral control; however, it strengthens the relationship between perceived risk and perceived behavioral control. These findings demonstrate that brand reputation is an important signal regarding SE products or services consumption and has significant implications for social marketing and brand strategy.

show abstract

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective

Tsai

2023

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

Sustainable Consumption, Consumer Protection and Sustainable Development: Unbundling Institutional Septet for Developing Economies

Cited by 1 publication

References 124 publications

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective

Contact Info

Product

Resources

About