Abstract:As the second part of a research agenda addressing the idea and meaning of Sustainable Development, this paper responds to the challenges set in the first paper. Using a Foucaudian perspective, we uncover and highlight the importance of discourse in the development of societal context which could lead to the radical change in our epistemological thought necessary for Sustainable Development to reach its potential. By developing an argument for an epistemological change, we suggest that business organizations h… Show more
“…Within the CSR field, this has led to the legitimising of exclusive ways of thinking about CSR and the prevention of a critical debate (Blowfield 2005a) as dissenting viewpoints are discredited and rejected. The closedness of economic rationality (Dryzek 1996, Hamilton 2002, Ö zel 2002, Fergus & Rowney 2005 potentially renders an economically underpinned CSR theory ineffective to address the very social dilemmas it is meant to solve because its underlying reductionism only lends itself poorly to a complete understanding of the CSR problematic. As a result, critical structural and procedural aspects of industrycommunity conflicts as they relate to issues such as power and stakeholder dissent tend to be overlooked and to fall outside the realm of critical analysis.…”
Section: A Critique Of Dominant Csr Theorymentioning
This paper critiques dominant corporate social responsibility (CSR) theory, which claims that commercial and social goals overlap and coincide. It is suggested that this uncritical portrayal and treatment of complex industry-community relations risks neglecting the potential tensions that may arise should these goals diverge or be in conflict. In this context, the experiences of residents in a small Western Australian town are presented to describe a long-running conflict between community members and their corporate neighbour. The data point to a range of community impacts as a result of corporate activities and unearth strong differences between 'local' and 'corporate' understandings of CSR. Based on the perceived shortcomings of an economically underpinned CSR approach, we question the possibility of meeting local needs by means of economic efficiency. Calls are made for critical reflection on the key assumptions underlying dominant CSR theory and consideration is given to questions of guidance for CSR practitioners.
“…Within the CSR field, this has led to the legitimising of exclusive ways of thinking about CSR and the prevention of a critical debate (Blowfield 2005a) as dissenting viewpoints are discredited and rejected. The closedness of economic rationality (Dryzek 1996, Hamilton 2002, Ö zel 2002, Fergus & Rowney 2005 potentially renders an economically underpinned CSR theory ineffective to address the very social dilemmas it is meant to solve because its underlying reductionism only lends itself poorly to a complete understanding of the CSR problematic. As a result, critical structural and procedural aspects of industrycommunity conflicts as they relate to issues such as power and stakeholder dissent tend to be overlooked and to fall outside the realm of critical analysis.…”
Section: A Critique Of Dominant Csr Theorymentioning
This paper critiques dominant corporate social responsibility (CSR) theory, which claims that commercial and social goals overlap and coincide. It is suggested that this uncritical portrayal and treatment of complex industry-community relations risks neglecting the potential tensions that may arise should these goals diverge or be in conflict. In this context, the experiences of residents in a small Western Australian town are presented to describe a long-running conflict between community members and their corporate neighbour. The data point to a range of community impacts as a result of corporate activities and unearth strong differences between 'local' and 'corporate' understandings of CSR. Based on the perceived shortcomings of an economically underpinned CSR approach, we question the possibility of meeting local needs by means of economic efficiency. Calls are made for critical reflection on the key assumptions underlying dominant CSR theory and consideration is given to questions of guidance for CSR practitioners.
“…involving stakeholders in a dialogue on the development and application of novel technologies. It is known to aid in detecting early warnings, assessing technical alternatives, preventing conflicts and developing safer products (Fergus and Rowney, 2005;Jeurissen, 2004;WBGU, 1998).…”
Section: Precautionary Principle In the Information Societymentioning
“…Many of these authors focus the discussion on the position adopted by companies that face the sustainable development issues. Fergus and Rowney (2005) affirm that organizations have a responsibility to do more than "satisfy" the customer's or the society's needs. They need to act to change these values and to create new needs along with those new values.…”
Section: Csr and Related Aspectsmentioning
confidence: 99%
“…Interviewee A9 remarks on this role of change agent that the Brazilian Subsidiary has to attempted (acting to change values as suggested by Fergus and Rowney, 2005):…”
Section: Headquarters/subsidiaries Relation and Csr Strategiesmentioning
PurposeThe purpose of this paper is to propose potential challenges faced by multinational companies (MNCs) managing corporate social responsibility (CSR) strategies.Design/methodology/approachThe paper is based on two inductive case studies of French MNCs in the retail sector. Data from interviews and documents were collected and analysed at the headquarters in France and the Brazilian subsidiary.FindingsThe paper contributes in the following ways: five challenges are proposed that must be faced by MNCs in managing their CSR strategy. The challenges are related to the link between literature and three dimensions and five sub‐dimensions that emerged from the two cases studied: the governance structure (the structure of the CSR department and dialogue with stakeholders); corporate ethics (the definition of objectives and corporate posture); and organizational learning (awareness and information exchanged about CSR).Research limitations/implicationsAs this is a topic that is little addressed by the CSR's literature, a future research agenda for the relation between the headquarters and the subsidiary in considering CSR strategies can be established. It is suggested that the five challenges presented here should be deeply explored and potential solutions for each one can be investigated in depth.Practical implicationsThe proposed challenges can yield some implications for managers of MNCs who are intending to manage the headquarters/subsidiary relationship considering the MNCs' CSR strategies. They should identify adapted ways to introduce actions related to the three dimensions and five sub‐dimensions presented here.Originality/valueLittle attention has been paid to this specific link between CSR and MNC literature: the relation between the headquarters and the subsidiary considering CSR strategies. This paper proposes some challenges that can help researchers investigate potential solutions and managers to have an agenda to be addressed.
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