Sustainable Digital Communication in Higher Education—A Checklist for Page Loading Speed Optimisation

Abstract

The changes that universities must face nowadays, especially the need for sustainable development, imply the continuous readjustment of their performance in attracting more prospective students. For the improvement of digital assets in the enrolment process, much attention has been gained, and this has become the starting point for presenting the educational offers of European universities. The concern about attracting candidates more efficiently and with long-term positive effects by using the online environment has led authors to conduct a study on the management of page loading speeds to identify the best practices in communication in post-secondary settings. In this research, a data analysis was performed with Google PSI, which measured academic sites’ page loading times, and the QS 2021 ranking for European universities in order to identify the issues that universities must take care of to increase their digital performance, improve candidates’ experiences, and achieve sustainable development.

Internet in the Middle of Nowhere: Performance of Geoportals in Rural Areas According to Core Web Vitals

“…Engineers come up with newer and newer techniques for improving web application performance to meet these expectations [15]. Most of them focus on optimising the page or application and hosting server [88].…”

“…Research shows that performance is important for user experience as well as search engine optimisation, SEO [93]. Websites are tested to improve conversion rates and minimise users leaving the page (bounce rate) [89] or further optimise the website regarding search engines (SEO) and propose audit recommendations [88,90]. Moreover, performance tests usually employ test applications and performance indicators [72,100] in desktop and mobile modes [88].…”

“…Websites are tested to improve conversion rates and minimise users leaving the page (bounce rate) [89] or further optimise the website regarding search engines (SEO) and propose audit recommendations [88,90]. Moreover, performance tests usually employ test applications and performance indicators [72,100] in desktop and mobile modes [88]. A study by Wehner et al [70] demonstrated that Core Web Vitals were much less predictive for web quality experience than expected and that page loading times remained the main metric and factor in this context.…”

Sustainable digital communication using perceived enjoyment with a technology acceptance model within higher education, in Jordan

“…Online courses, also known as e-learning, are being offered by an increasing number of universities and other Higher Education organizations worldwide (Arya et al, 2012;Ramesh et al, 2022). According to Sumedrea et al (2022), the quickening evolution of information technology along with several major challenges that have emerged in our time, the latest of which is the COVID-19 pandemic, have prompted a rise of buy-in to digitization. As a result, education institutions in general and Higher Education in particular have begun to pay great interest about how they present educational options online and through sustainable digital communication.…”

“…Remote locations do not hinder communication between teachers and students, while instructors and parents can communicate about a student's development (Ayman et al, 2020). Using digital communication tools with a (TAM) Model could influence higher educational process sustainability, especially in developing countries (Ayman et al, 2020;Almulla, 2021;Alismaiel et al, 2022;Rosli et al, 2022;Sumedrea et al, 2022). The interest in e-learning at the University of Jordan dates to 1998, through individual initiatives of some faculty members who were using electronic platforms as supportive tools in education, rather than organized and coordinated e-learning, in cooperation with the King Abdullah II School of Information Technology at the University of Jordan.…”