Sustainable E-marketing of Selected Tourism Subjects from the Mediterranean Through Active Online Reputation Management

Pollák, František; Dorčák, Peter; Račeta, Nikola; Svetozarovová, Nella

doi:10.1007/978-3-319-33681-7_60

Cited by 8 publications

(8 citation statements)

References 9 publications

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“…For the purpose of this research, we used modified multi-factor sentiment analysis on which we would like to demonstrate model option for measuring total online reputation (TOR) of selected entities. Methodology of the modified multi-factor analysis (Pollák et al, 2016) of the total online reputation TOR , brings more variability in its application on a broader spectrum of subjects than standard multi-factor analysis introduced by Sasko (2014). Moreover, it also The first step analyses the sentiment of the first 10 results on Google.…”

Section: Aims and Methodsmentioning

confidence: 99%

“…Many Slovak and foreign authors (Kanika, 2016;Sasko, 2014;Pollák, Belovodská, 2015;Delina, 2014;Delina, Dráb, 2009;Delina, Tkáč, 2010) argue that the concept of online reputation may cover many aspects ranging from organic presence in the search results, through traditional channels of marketing communication to its presence in its own virtual channels via social media. Reputation is thus the result of the activities carried out by a business entity on the Internet.…”

Section: Reputation In the Online Environment Online Reputation Manamentioning

confidence: 99%

“…Reputation is an extremely important factor for gaining and strengthening consumer trust and confidence in the virtual as well as real world (Helm et al, 2011;Gottschalk, 2011;Maryška, Doucek, Novotný, 2012;Maryška, Doucek, Kunstova, 2012;Pollák, et al, 2016;Dorčák, Markovič, Pollák, 2017). Trust building is a long and arduous process and includes feelings, impressions and experiences of people who came into contact with the given compa ny / business entity.…”

Section: Introductionmentioning

confidence: 99%

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Online Reputation of Selected Car Brands

Pollák

Dorčák

Markovıč

et al. 2018

IJIED

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The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Top 10 car brands by market share on Slovak market. Using a careful statistical testing relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper-competitive market environment of the Internet. The findings identified by the analysis of online environment were compared to traditional success indicators as market share. The results of analysis thus providing a comprehensive view on the issue of the online reputation in the widest possible range of perspectives.

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Section: Aims and Methodsmentioning

confidence: 99%

Section: Reputation In the Online Environment Online Reputation Manamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Online Reputation of Selected Car Brands

Pollák

Dorčák

Markovıč

et al. 2018

IJIED

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“…It represents uniqueness, similarly as every person carries his/her own characteristics and specific features. It includes a corporate history, philosophy and vision, people who belong to a company, its ethic values, visual style, which is a sort of virtual -real package of all activities of a company (Pollák, 2015, Pollák, Dorčák, Račeta, & Svetozarovová, 2016. It is a picture of what is a company like or what it wants to be, while the image is a public projection of this identity (Vysekalová & Mikeš, 2009).…”

Section: Imagementioning

confidence: 99%

Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector

Štefko¹,

Pollák²,

Svetozarovová³

2018

MBR

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“…This unequal struggle can only be won by understanding the factors influencing the new market of internet presence and competitive fight on the basis of subjective factors. The quality perception is an extremely important factor for gaining and strengthening consumer trust and confidence in the virtual as well as real world (Helm, et al, 2011, Gottschalk, 2011, Pollák, et al 2016. Trust building is a long and arduous process and includes feelings, impressions and experiences of people who came into contact with the given company/business entity.…”

mentioning

confidence: 99%

Offline and online approaches to quality perception of Slovak university hospitals

Štefko¹,

Pollák²,

Gavurová³

2018

MMI

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The aim of this paper is to present selected offline and online approaches to the issue of customers quality perception, more specifically the methods of its measurements across the markets, both offline and online in the field of health care providers operating in the Central European market. With the utilization of methodology of simplified online reputation analysis aimed specific environment of healthcare providers, represented by the whole file of relevant subjects, all the Slovak university hospitals, significant relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper-competitive market environment of the Internet. We consider it necessary to examine the correlation between the determinants of perceived quality. Partial scores of entities from individual rankings were statistically tested in order to determine whether on the chosen significance level there is a statistically significant correlation between scores of entities achieved with various determinants and score achieved through a simplified version of advanced sentiment analysis. Last but not least variables such as the score achieved through the simplified version of advanced sentiment analysis and the absolute number of pages indexed by Google containing a generally used the name of an entity as the keyword were statistically tested. The findings identified by the analysis of the online environment were compared to up to date traditional ratings from the traditional offline world. In conclusion of the presented paper, the results of analysis providing a comprehensive view of the issue of selected approaches to quality perception in the widest and most actual possible range of perspectives. The presented methodology also represents a comprehensive tool for analyzing a quality perception for a wide range of subjects trying to maximize their market advantages, often by using enormous marketing effort, against their competitors.

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Sustainable E-marketing of Selected Tourism Subjects from the Mediterranean Through Active Online Reputation Management

Cited by 8 publications

References 9 publications

Online Reputation of Selected Car Brands

Online Reputation of Selected Car Brands

Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector

Offline and online approaches to quality perception of Slovak university hospitals

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