Though conventional financial institutions are closely associated with sustainable banking-defined as the delivery of "financial products and services, which are developed to meet the needs of people and safeguard the environment while generating profit" (Yip & Bocken, 2018, p. 150), there are specialized institutions that conduct micro-credit programs, which are a more socially extended aspect of sustainable banking (Weber, 2012). Many non-governmental organizations (NGOs) around the world regard micro-credit as a favored method of affecting positive social change (Yip & Bocken, 2018).Micro-credit is a program that gives the poorest women uncollateralized loans (Akhter & Cheng, 2020;Gutiérrez-Nieto & Serrano-Cinca, 2019). Thus, it promotes financial inclusion, which seeks to provide historically unbankable populations access to financial goods and services (Yip & Bocken, 2018). This is done to bring about systemic social change, particularly in developing countries (Aracil et al., 2021). Being normative or ethical (Aracil et al., 2021), the micro-credit model gets attention in the extant literature on sustainable banking (e.g., see Bennett & Cuevas, 1996;Gutiérrez-Nieto & Serrano-Cinca, 2019;Ledgerwood, 1999). While many traditional banks have recently adopted micro-credit to address corporate social responsibility (CSR) (Forcadell & Aracil, 2017b), especially to counteract the detrimental effects of their reputational damage lost due to the 2008 financial crisis (Forcadell & Aracil, 2017a;Nájera-Sánchez, 2020), the focus of this paper is not on how mainstream banks use micro-credit to deliver financial products and services to the vulnerable. Instead, I am exclusively interested in how NGOs use micro-credit. To be precise, my sole concern is how Bangladeshi NGOs utilize micro-credit to accomplish their goals of alleviating poverty and improving living standards.The micro-credit model, typical of many Bangladeshi NGOs, is often praised for Bangladesh's considerable success in alleviating poverty and improving many crucial aspects of living standards (Drèze & Sen, 2013). This has caused many scholars and practitioners to wonder why it is successful in Bangladesh. Rahman et al. (2011) offer a comprehensive list of 12 reasons for its success: lending mechanism, responsible borrowers, learning from women, trust,