“…Furthermore, the impact of the fashion brands' attributes literature reveals that they have a significant positive impact on various aspects of the industry and society in terms of mitigating the environmental footprint [99], using eco-friendly materials [100], lowering energy and resource consumption [101,102], fair and ethical labor practices [103], safe working conditions [104], protecting workers' rights [105], providing transparency about sourcing and manufacturing [106], producing durable high-quality timeless garments [107], reducing over-consumption and waste [108], innovativeness [109], initiating the circular economy practices such as repairing [110], recycling [111], second-hand shopping [112], training the consumers [113], cooperating with the competitors to make an industry-wide shift to change the market [114], and engaging with the community to disseminate the local craftspeople [115] to contribute to sustainable practice.…”