Sustainable Finance Meets Neuromarketing

Abstract

This chapter explores the intersection of sustainable finance and neuromarketing to address environmental challenges. It begins by outlining key concepts and applications of neuromarketing, explaining how brain science can influence consumer decision-making. The synergy between sustainable finance and neuromarketing is then examined, highlighting how insights into consumer behavior can drive environmentally conscious investments. Additionally, the chapter delves into how neuromarketing impacts consumer choices related to sustainability, focusing on green investment strategies. By leveraging neuromarketing, this new approach offers a powerful tool to promote sustainable finance and enhance environmental responsibility in the business sector.