2021
DOI: 10.3390/su13020953
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Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

Abstract: Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern and guilt with the key components of the Theory of Planned Behavior. This model was then validated by obtaining data from a sample of 402 Vietnamese consumers at five food stores in Ho Chi Minh City, using… Show more

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Cited by 44 publications
(39 citation statements)
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References 89 publications
(131 reference statements)
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“…Therefore, individual concern is a valuable driver of environmentally conscious behavior, which ranges from green purchasing behavior and recycling to energy conservation [43,[62][63][64][65]72]. Previous studies have proven that environmental concern affects consumer attitudes [55,61,64,65,86]. According to Maichum et al [62] and Paul et al [63], environmental concern also affects subjective norms and perceived behavioral control, leading to purchasing intentions.…”
Section: Environmental Concernmentioning
confidence: 99%
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“…Therefore, individual concern is a valuable driver of environmentally conscious behavior, which ranges from green purchasing behavior and recycling to energy conservation [43,[62][63][64][65]72]. Previous studies have proven that environmental concern affects consumer attitudes [55,61,64,65,86]. According to Maichum et al [62] and Paul et al [63], environmental concern also affects subjective norms and perceived behavioral control, leading to purchasing intentions.…”
Section: Environmental Concernmentioning
confidence: 99%
“…In the data collection in this study, the respondents who assessed the predictor and those who assessed the dependent variables were the same person (self-reported methods). Self-reported methods can cause biases in judgment (e.g., the common method bias) [55]. The common method bias/variance is the systematic error variance between variables measured by a function of the same method and/or source [117].…”
Section: Preliminary Analysismentioning
confidence: 99%
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“…Pétursson [16] focused on the impact of emotions and the sense of community and intimacy on organic produce purchases and Kim, Lusk and Brorsen [17] looked into another aspect of organic food purchases-the effect of social pressure, i.e., the need to demonstrate a certain social status to others. Nguyen et al [18], on the other hand, proposed a unique model of buying behaviour incorporating environmental concern and guilt, after investigating the key determinants of consumer choice to buy organic meat in an emerging market.…”
Section: Introductionmentioning
confidence: 99%
“…Previous studies have examined different green product categories, including energy efficient products, organic foods, electric vehicles and recycled and reusable products. Of these products, organic foods have received increasing research and practice attention because the purchase and consumption of such products contribute significantly to the achievement of the UN's sustainable development goals, particularly those relating to sustainable consumption and human wellbeing (Nguyen et al, 2021). Moreover, organic foods generate only a few negative effects on the environment (Sultan et al, 2020), and they are healthier than traditional foods, which are often affected by pesticides and non-natural substances (Shamsi et al, 2020).…”
Section: Introductionmentioning
confidence: 99%