“…In sustainability transition research, scholars contemplate how changes at the organizational, business and market level might influence the broader institutional arrangements (Holtz et al, 2015; Köhler et al, 2018, 2019). Especially, the Multi‐Level Perspective (MLP) states that sustainable transformations occur through a nonlinear interaction between the three levels of a social system: niches (when radical innovation occurs), regimes (representing ‘the intangible and underlying deep structures’, Geels, 2011, p. 31) and the social‐technical landscape (which contains demographic shifts, macro‐economic trends and political development) (Geels, 2002; Kemp & Rip, 1998; Köhler et al, 2019; Nijhof et al, 2022; Rotmans et al, 2001; Smith et al, 2010). Initially, path dependence justifies a lock‐in situation which maintains unsustainable outcomes in action (Garud et al, 2010; Newig et al, 2019; Vergne & Durand, 2010).…”