Sustainable Marketing

Quoquab, Farzana; Sadom, Nur Zulaikha Mohamed; Mohammad, Jihad

doi:10.1007/978-3-030-22438-7_76-1

Cited by 5 publications

(10 citation statements)

References 95 publications

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“…Sin embargo, satisfacer las necesidades inmediatas y los deseos de los consumidores no siempre sirve a los mejores intereses futuros de la sociedad y del territorio particular. Es así como se incorpora el concepto de sustentabilidad ecológica, entendido como algo que se puede sostener a lo largo del tiempo sin agotar sus recursos o perjudicar el medio ambiente (Quoquab et al, 2020). Además, Hawken (2007) indica que es entendida como la preservación continua de ecosistemas esenciales y sus funciones.…”

Section: Resultsunclassified

“…En este marco, la sustentabilidad es una de las tendencias clave que dan forma al marketing actual y con perspectivas futuras (Hernández y López, 2012;Quoquab et al 2020). Sun et al (2019) plantea que el marketing ecológico requiere que las empresas se centren en el desarrollo sustentable, el desarrollo coordinado de la economía y la ecología, y el desarrollo y la utilización de recursos renovables para reducir el desperdicio de recursos y prevenir la contaminación ambiental.…”

Section: Resultsunclassified

“…Desde hace unas décadas el mundo se enfrenta a desafíos medioambientales, como el cambio climático, la conservación de recursos y el calentamiento global, que llevaron a movimientos y adaptaciones en la producción y consumo de bienes y servicios, y a un auge en la incorporación de la sustentabilidad y ecología en las distintas ciencias y disciplinas organizacionales (Kumar et al, 2013;Casabó-Ortí, 2021). En este marco, el marketing siempre atento a las nuevas tendencias y necesidades de los mercados y consumidores, no se quedó afuera (Quoquab et al, 2020;Giraldo Patiño et al, 2021). Es así como surgió el marketing ecológico como un enfoque que da respuesta a los requerimientos de la sociedad y al desarrollo de múltiples actividades enfocadas a entender al consumidor, permitiendo generar productos y servicios que respondan a las necesidades de estos (Fuller, 1999;Kotler y Armostrong, 2013).…”

Section: Introductionunclassified

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Marketing Ecologico: Análisis De Revisión De La Literatura

Pérez

2023

RAEI

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En las últimas décadas el medioambiente es una variable clave en la gestión de las organizaciones, y dentro de estas, del marketing. El objetivo del presente trabajo es desarrollar una revisión de la literatura sobre el concepto de marketing ecológico, explorando antecedentes, la importancia de este y comprender el concepto. Se usaron las bases de datos Scopus, Science Direct, Google Scholar y Scielo. Se seleccionaron 50 artículos para realizar el proceso de revisión y rescatar lo necesario para su entendimiento. Los resultados indican una tendencia positiva en número de artículos que plantean el énfasis de la ecología y medioambiente en el marketing. Existe una diferencia entre la ecología con la sustentabilidad, que confunde y debe considerarse. A futuro se plantea la revisión de herramientas empresariales de marketing ecológico, como la aceptación de estas.

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Section: Resultsunclassified

Section: Introductionunclassified

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Marketing Ecologico: Análisis De Revisión De La Literatura

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2023

RAEI

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“…A five-point item scale was used for SMC, and an 11-item scale was used for SM. The scale for SMC was adopted from Basu and Palazzo (2008), and the scale for SM was designed based on the concept described in Pogrebova et al (2017) and Quoquab et al (2020). Finally, an additional set of questions was related to managers’ perspectives concerning the service provided by the hotel.…”

Section: Methodsmentioning

confidence: 99%

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Horng

Liu²,

Chou

et al. 2022

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Purpose This study aims to propose an integrated moderated mediation model to examine the process by which hotels obtain competitive advantage from the perspective of hotel managers. Design/methodology/approach After obtaining the agreement of the participants, a total of 560 candidates, all of whom were hotel managers, completed a survey administered online over a three-month period from November 2020 to January 2021. Ultimately, 257 valid responses were obtained after data screening by research assistants, for a response rate of 45.89%. Findings By reference to the concepts of big data (BD) and sustainability, the results show that BD management is a foundational attribute with respect to the indirect effects of BD analytics capabilities via proactive market orientation and social media collaboration. Furthermore, sustainability commitments and marketing are found to affect the relationship between such analytics capabilities and competitive advantage. Additionally, information sharing and food services have positive moderating effects that strengthen the changes in critical attributes during the process of obtaining competitive advantage. Originality/value To date, despite the proliferation of the concepts of BD, social media and sustainability, there is a lack of adequate empirical evidence and systematic literature reviews to comprehensively synthesize the emerging body of literature in the fields of tourism and hospitality research.

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“…It also provides strategies for the duration of long-term growth, such as marketing improvements based on a deep understanding of and intensity of various prospects. Moreover, the three dimensions of sustainable development, including economic, climate, and social aspects, should be measured in business operations [19,20]. The future of marketing will be shaped by some things, such as relationship management, improvements to manufacturing processes, and networking.…”

Section: Introductionmentioning

confidence: 99%

Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

Islam¹,

Sade²

2023

Advances in Economics, Business and Management Research

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This paper presents the marketing green concept that drives the construction market towards sustainability. Due to the global energy crisis, climate change, and other environmental degradations, green products are gaining appeal and acceptance, revealing the twenty-first century's forthcoming concerns. Also, green business become a major driving force behind global sustainable development. Though Bangladesh's economy is growing as it strives to become a developing nation by 2026, the expansion of industrial sectors is essential to achieving this objective. The industrial expansion has resulted in significant depletion of natural resources, greenhouse gas emissions, and toxic waste dumping, all of which can lead to unchecked degradation of air, soil, and water quality. Most developing countries have introduced a new way of doing business known as "green business" (GB). The principles of green business align with new ways of production, marketing, and disposal of products that ensure environmental safety and corporate competitiveness. The primary objective of this study is to present an overview of green marketing strategies related to the construction sector, that will help the sector to gain sustainable competitive advantages. To achieve this objective throughout Bangladesh's construction sectors, we suggested a methodology to quantify green business strategy in the context of the strengthening of green business strategy and environmental deterioration. This study provides a valuable reference for both policymakers and industry practitioners to implement green construction.

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Sustainable Marketing

Cited by 5 publications

References 95 publications

Marketing Ecologico: Análisis De Revisión De La Literatura

Marketing Ecologico: Análisis De Revisión De La Literatura

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

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