2017
DOI: 10.21511/ppm.15(2-1).2017.12
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Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

Abstract: This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national p… Show more

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Cited by 2 publications
(1 citation statement)
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“…For example, Makasi et al extended the existing knowledge on merchandising strategies in the context of globalization of the Zimbabwean property sector and empirically argued for a new approach to developing and implementing competitive merchandising strategies. The results of the study will lead to the development of more competitive merchandising strategies in the property sector in developing economies [20]. Su et al conducted a study on the factors influencing consumer purchase behavior of millennials in China and the United States.…”
Section: Internal Intangible Factorsmentioning
confidence: 99%
“…For example, Makasi et al extended the existing knowledge on merchandising strategies in the context of globalization of the Zimbabwean property sector and empirically argued for a new approach to developing and implementing competitive merchandising strategies. The results of the study will lead to the development of more competitive merchandising strategies in the property sector in developing economies [20]. Su et al conducted a study on the factors influencing consumer purchase behavior of millennials in China and the United States.…”
Section: Internal Intangible Factorsmentioning
confidence: 99%