Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior

Mataracı, Pınar; Kurtuluş, Sema

doi:10.1080/21639159.2020.1766988

Cited by 22 publications

(20 citation statements)

References 41 publications

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“…The intention is considered as an immediate precursor of behaviour in TPB framework [61,62] and 70% of the variance in consumption behaviour towards sustainable products is accounted for by purchase intention [34]. The results are reinforced by the findings of Mataraci and Kurtulus [63] who corroborated that intention is the strongest predictor of eco-friendly consumption behaviour of Turkish consumers. Hasan [64] propounded that product and store attributes have a significant positive impact on consumers' intention to perform responsible consumption.…”

Section: Green Purchase Intentionmentioning

confidence: 91%

“…The young consumer cohort is the key driving force of the Indian consumer market [68][69][70]. Several researchers have also argued that young consumers have a positive attitude toward social and environmental awareness and sustainable consumption [62,63] and hence, are perceived as an ideal population for studying intention to perform green consumption for environmental good [71].…”

Section: Population and Data Collectionmentioning

confidence: 99%

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Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

Islam

Darzi

2022

AJEBA

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Much research has been devoted to understanding sustainable consumption using factors from the theory of planned behaviour. However, very few researchers have studied the role of situational factors in this context. The present study is aimed to analyse the impact of preference of retail store and transportation mode on green purchase intention, which in turn affects sustainable consumption behaviour among retail consumers. A survey by questionnaire method was used to collect data from young Indian consumers from Mumbai, Kolkata, Bengaluru and Delhi. Due to the Covid-19 outbreak, data was collected through online mode from 280 respondents by adopting quota sampling. Linear regression analysis was performed to test the proposed hypotheses. The findings of the study reveal that the preference for retail stores have a significant positive effect on green purchase intention while transportation mode has a significant negative impact on green purchase intention. The two situational factors explain more than 27% of the variance in consumers' intention to purchase green products. The study also reported a significant positive impact of green purchase intention on sustainable consumption among young retail consumers. Finally, green purchase intention explained a 63% variance in sustainable consumption.

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Section: Green Purchase Intentionmentioning

confidence: 91%

Section: Population and Data Collectionmentioning

confidence: 99%

Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

Islam

Darzi

2022

AJEBA

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“…They found that people with a higher environmental conscience are the ones who seek more information about available solutions or alternatives to restore their outdoor activities. Likewise, Mataracı and Kurtuluş [62] determined that the ecological conscience of Istanbul citizens of different socioeconomic levels has a significant and direct impact on the purchase intention of sustainable products. Similarly, Panda et al [63] emphasize that marketers need to understand how increasing levels of green conscience impact other factors that explain customers' environmental behavior.…”

Section: Ecological Consciencementioning

confidence: 99%

Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

et al. 2021

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Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchasing intentions in Mexico. Into the model, we incorporated ecological conscience, moral obligation, and willingness to pay as additional variables. A sample of 300 consumers was obtained through an online survey and data were analyzed statistically using partial least squares structural equation modeling (PLS-SEM). The results revealed that perceived purchase control, ecological conscience, and moral obligation directly influence purchase intention. The study contributes to the current literature by strengthening the existing knowledge about the factors that influence the purchasing behavior of green products in emerging countries.

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“…Therefore, it is advisable for companies to engage low-involvement consumers in product promotions or green marketing campaigns. Companies operating business in the green milieu or in environmentally friendly products/brands are encouraged to enhance consumer involvement in environmental issues and related green consumption [81].…”

Section: Practical Implicationsmentioning

confidence: 99%

The Effect of Message Framing on Consumers’ Intentions to Purchase Recycling-Aiding Products in China

Yang

Liu

2021

Sustainability

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Recycling can benefit our community and the environment to a considerable degree through the link between collection and processing. Governments and companies make substantive efforts to develop effective communication strategies that encourage people to conduct recycling behaviors by using recycling-aiding products. Across three lab experiments, this research finds that negative frames are more effective in convincing consumers to purchase recycling-aiding products than positive frames. The results can be explained through perceived value and pro-environmental personal norms. Furthermore, negative frames are more effective for consumers with lower environmental involvement. To the best of our knowledge, we are the first to examine the framing effect as it applies to communicating messages about recycling-aiding products. Finally, our conclusions provide solid theoretical support and suggestions for policymakers and marketers, such as designing specific advertisements tailored to different demographics.

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Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior

Cited by 22 publications

References 41 publications

Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

The Effect of Message Framing on Consumers’ Intentions to Purchase Recycling-Aiding Products in China

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