2021
DOI: 10.3390/su13168724
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Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior

Abstract: The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the varia… Show more

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Cited by 15 publications
(20 citation statements)
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References 88 publications
(129 reference statements)
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“…That is, green purchase intention is directly and strongly influenced by perceived value, attitude, and trust [ 39 ], whereas perceived behavioral control, perceived consumer effectiveness, subjective norm, perceived green quality, and environmental concern are moderately related to green purchase intention [ 35 ]. In previous research, environmentally responsible purchase intention (ERPI) has been extensively studied, taking into account intention in the Theory of Planned Behavior (TPB), which is made up of three elements: attitude, subjective norm, and perceived behavioral control [ 40 , 41 , 42 , 43 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…That is, green purchase intention is directly and strongly influenced by perceived value, attitude, and trust [ 39 ], whereas perceived behavioral control, perceived consumer effectiveness, subjective norm, perceived green quality, and environmental concern are moderately related to green purchase intention [ 35 ]. In previous research, environmentally responsible purchase intention (ERPI) has been extensively studied, taking into account intention in the Theory of Planned Behavior (TPB), which is made up of three elements: attitude, subjective norm, and perceived behavioral control [ 40 , 41 , 42 , 43 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The cultural tourists have, in general, higher education, which makes it easier for them to be "closer" to the culture of the destination. In addition, this high educational level allows them to access, interpret and understand what they visit [74,75], facilitating a greater degree of general satisfaction.…”
Section: Discussionmentioning
confidence: 99%
“…The process of a systematic literature review paper is conducted in this research. This approach is preferred because a systematic literature review, according to Petticrew and Roberts (2008), is a method of mapping uncertain areas and identifying where little or no relevant research has been conducted but new studies are needed. Based on the systematic review process conducted b y Petticrew and Roberts (2008)), firstly, this research establishes the objectives of the review and the research questions for this study, as outlined in the introduction.…”
Section: Methodsmentioning
confidence: 99%