Sustainable outcomes of an experiential learning project in a principles of marketing course

Bonaparte, Yvette Lynne

doi:10.1080/21639159.2018.1551726

Cited by 7 publications

(6 citation statements)

References 6 publications

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“…Fokus penelitian pada area dan topik keberlanjutan menjadi isu hangat (Aboul-Dahab & Saied, 2021;Abualigah et al, 2022;Bonaparte, 2019). Mengacu pada konsep pemasaran (Kotler & Armstrong, 2018;Ristanti et al, 2024;Sulistyo, 2021a), bisnis perlu memperhatikan permasalahan konsumen yang harus diselesaikan.…”

Section: Landasan Teori 1 Menciptakan Bisnis Berkelanjutanunclassified

Peningkatkan Kinerja Industri Kerajinan Batik Melalui Penguatan Sumber Daya Manusia Hijau (Studi Literatur)

Eko YudiandriS,

Sulistyo

2024

metansi

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Community empowerment is one of the impacts produced by the tourism sector. On the next trip, the development of tourism also stimulated the emergence of tourism-supporting industries such as transportation, culinary, souvenirs, and crafts. In an effort to create sustainable tourism, the presence of the batik craft industry as a tourism supporter is very much needed. Talking about green environmental issues, the batik industry also has the potential to threaten environmental sustainability. Referring to this, management needs to pay attention to and prepare various things that support business sustainability. Green human resources are interpreted as an effort to maximize their potential. This step is an organizational strategy for responding to green challenges and performance. This study will look at the extent to which green human resource management practices support the management of the management business. A qualitative research design through a literature study was used with reference to existing provisions. The results of the study explain that green human resource practices are able to support improving the quality of human resources. Some efforts that can be made include searching for human resources through screening, providing training and optimizing human resources, conducting human resource assessments, and providing appropriate rewards for the performance provided.

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Section: Landasan Teori 1 Menciptakan Bisnis Berkelanjutanunclassified

Peningkatkan Kinerja Industri Kerajinan Batik Melalui Penguatan Sumber Daya Manusia Hijau (Studi Literatur)

Eko YudiandriS,

Sulistyo

2024

metansi

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“…Berry and Workman (2007) argue that SL projects goes beyond experiential learning, since students are required to resolve specific problems based on the course subject matter. The development and implementation of basic marketing principles can have a significant influence on NPOs and small businesses performance, while affording students the opportunity to apply their newly acquired marketing expertise to find solutions to real-life problems (Bonaparte, 2019; Furlow, 2010; Juaneda-Ayensa et al, 2019). Table 1 includes a summary of marketing-related SL programmes in the US.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As a result, the abovementioned universities were able to generate valuable information about marketing-related SL and developed research-informed recommendations for the improvement of their SL projects (Bonaparte, 2019; Furlow, 2010; Gonzalez-Pardon & Ferguson, 2015; Hettche & Clayton, 2013; Metcalf, 2010; Wiese & Sherman, 2011). Unfortunately, such marketing-related SL research community partner insights are lacking for SL projects in developing countries such as South Africa.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Considerable attention has focussed on using cooperative experiential learning projects in marketing and marketing communication (MC) programmes, especially due to the fast-paced changes (e.g. digital) in the business environment (Bonaparte, 2019; dos Santos & Duffett, 2021; Fang et al, 2019; Gonzalez-Pardon & Ferguson, 2015). Experiential learning projects have increased to ensure that marketing students have the necessary knowledge and skills required to secure employment and succeed in a highly competitive market (Juaneda-Ayensa et al, 2019; Mishra et al, 2017; Mungaray-Lagarda et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Perceived Satisfaction With a Student-Run Agency Service Learning Project: A Client Perspective

Duffett

Cromhout

2022

Journal of Advertising Education

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A number of marketing and marketing communication service learning (SL) projects/student-run agencies (SRAs) are used to provide real clients with valuable services, resources, knowledge and many other benefits. However, most research only examines the student benefits, so this research addresses the research gap by considering the community partner (small business client) perspective. The main research objectives are to establish if SRA developed integrated marketing communication (IMC) campaign plans result in satisfaction regarding the business performance, presentation and implementation methods. The South African small business clients were highly satisfied with the SRA developed IMC campaign plans. Several business performance benefits were highlighted, for example, increased sales, brand awareness and new customers. The small business clients showed increased satisfaction when the IMC campaign plan was implemented by the SRAs, and presented in verbal, written and PowerPoint formats. Hence, this SL project should continue and could be expanded to other universities and countries.

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“…They suggest that the application and implementation of basic marketing models and processes can make a noticeable impact on non-profit organizations and SMEs. Some studies have considered marketing-related service learning in the US (Gonzalez-Padron & Ferguson, 2015;Bonaparte, 2019). As a result, these universities have been able to generate empirical data about marketing-related for improving service learning.…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

Cromhout

Duffett

2022

Small Bus Int Rev

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A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and financial access to ensure the survival of their businesses. Service learning could be used as an effective pedagogy for assisting SMEs with vital marketing communication (MC) strategies via the development of tools and resources that may increase business growth and sustainability. The primary research objective was to evaluate SMEs’ satisfaction regarding performance factors, and student developed MC tools and resources that were implemented via a MC service learning programme (in the form of student-run agencies). The inquiry utilized the triad service learning model and quality assurance cycle to apply an evaluation research design that was substantiated by the expectancy-disconfirmation paradigm. A survey was conducted among 107 SME owners and managers via a structured questionnaire. The student developed MC tools and resources and their perceived usefulness resulted in a positive influence on a number of performance factors among SMEs. MC tools and resources such as a customer database, email address, and Facebook page had the largest influence on performance factors. Performance factors such as an increase in sales, new customers, brand awareness, competitive advantage, business efficiency, and motivation of employees were found to have a positive influence SME satisfaction. Further inquiry could replicate the study via various marketing-related service learning programmes in different countries that have divergent cultures, economics and contexts.

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Sustainable outcomes of an experiential learning project in a principles of marketing course

Cited by 7 publications

References 6 publications

Peningkatkan Kinerja Industri Kerajinan Batik Melalui Penguatan Sumber Daya Manusia Hijau (Studi Literatur)

Peningkatkan Kinerja Industri Kerajinan Batik Melalui Penguatan Sumber Daya Manusia Hijau (Studi Literatur)

Perceived Satisfaction With a Student-Run Agency Service Learning Project: A Client Perspective

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

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