Sustainable Product Lifecycle: The Role of ICT

Galati, Francesco; Bigliardi, Barbara; Petroni, Alberto; Pinna, Claudia; Rossi, Monica; Terzi, Sergio

doi:10.3390/su11247003

Cited by 7 publications

(4 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is an important subject area due to the fact that the activities of production enterprises, including the fruit and vegetable sector, have a significant impact on the condition of the natural environment and society's state of life. Responsible management through the creation of sustainable fruit and vegetable products [38,39], sustainable pricing [40], sustainable distribution [41,42] and sustainable promotion [43] contributes to doing business in accordance with the principles of sustainable development. The indicated instruments of sustainable marketing mix contribute to the achievement of set financial goals by the fruit and vegetable industry enterprise.…”

Section: Literature Reviewmentioning

confidence: 99%

Quantitative Evaluation of Sustainable Marketing Effectiveness: A Polish Case Study

Kazibudzki,

Trojanowski

2024

Sustainability

View full text Add to dashboard Cite

This research investigates the sustainable marketing effectiveness of Poland’s fruit and vegetable industry using a seminal approach to analyze the interconnected dynamics among all factors and highlight pivotal elements through a structural model. Methodologically, the research used a sample of 216 companies utilizing a comprehensive survey to gauge various dimensions of sustainable marketing, including the environmental and social aspects of production, pricing, distribution and promotional activities. The findings reveal a nuanced landscape of sustainability practices within the industry. While there is a commendable level of awareness and some positive strides in certain areas such as employee-focused social aspects, other domains lag significantly, particularly consumer-focused social aspects and sustainable promotional activities. The study highlights the need for a more concerted and integrated approach towards sustainability, emphasizing the necessity of balancing economic goals with environmental stewardship and social responsibility. These insights bear significant implications for both research and practice. Practically, the study offers industry stakeholders a detailed understanding of the current state of sustainable practices pinpointing areas of strength and opportunities for improvement. It underlines the originality and value of employing a sophisticated analytical approach in assessing and enhancing the sustainability of marketing practices in the industry.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Quantitative Evaluation of Sustainable Marketing Effectiveness: A Polish Case Study

Kazibudzki,

Trojanowski

2024

Sustainability

View full text Add to dashboard Cite

show abstract

“…In this regard, the marketing mix's instruments -product, price, distribution, and promotion -play a specific role. The food industry's sustainable marketing mix consists of four elements that have an impact on consumers: sustainable product (Galati et al, 2019), sustainable price (Zou & Chau, 2015), sustainable distribution (Todorovic et al, 2018) and sustainable promotion mix (Chung, 2020), which refers to the satisfaction of customer needs, wants, and desires regarding the issue of environmental protection by eliminating offers with high environmental and social impacts and developing and promoting sustainable ones.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Integrating Sustainable Development Into Their Marketing Strategy: Practices of Lebanese Agri-Food Industries

Davidavičienė,

Fayad,

Gergess

2024

Business: Theory and Practice

View full text Add to dashboard Cite

Amidst technological growth and its environmental implications, there’s a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when aligned with sustainability principles, becomes a pivotal tool for businesses transitioning to sustainable practices. The food industry, like other sectors, is not exempt from these considerations. This article focuses on examining how food industries in Lebanon are incorporating sustainable development principles into their marketing strategies. By studying their approaches, we aim to identify the level of integration of sustainability within the marketing practices of these industries, identify gaps, and to bring the future scientific research directions in marketing management. Thus, this research is conducted following the post-positivist paradigm and following a hypothetical-deductive approach. Hence the qualitative research and expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are managers of the agri-food industries in order to measure the good practices of sustainable development of these industries and their Marketing strategy based on the 4Ps. Lebanon’s distinct challenges, from environmental to economic, call for specialized solutions. Achieving sustainability involves grasping local nuances, engaging stakeholders, and connecting different sectors. Sustainable marketing emphasizes local products and community ties, offering potential for significant change. The study indicates agri-food businesses mainly focus on environmental and economic elements. Yet, the research faced hurdles, like the pandemic, highlighting the need for context-awareness.

show abstract

“…The sustainable marketing mix of the food industry includes four instruments of marketing impact on customers: sustainable product [30,31], sustainable price [32], sustainable distribution [33,34], and sustainable promotion mix [35]. Proper management of these elements by managers in the confectionery industry is associated with the achievement of not only financial benefits, but also social and environmental benefits.…”

Section: Literature Reviewmentioning

confidence: 99%

Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods

Trojanowski

Kazibudzki

2021

Energies

View full text Add to dashboard Cite

The research examined awareness, prospects and constraints of sustainable marketing mix development (SMD) from the perspective of Poland’s high-energy consumer goods (HECG), i.e., confectionery products, as an example of the Polish food industry. A questionnaire survey was designed for this purpose. The purpose of the survey questions was to evaluate selected areas of SMD; thus, a reference value ratio was proposed. An original approach to pairwise comparisons technique was applied to rank the value of each survey to provide an intensity measure for each examined area, i.e., a non-heuristic approach with verifiable accuracy and reliability. It was found that a high level of awareness among respondents exists in relation to SMD. Considering all aspects of constraints intensity for SMD, it could be concluded that SMD for Poland’s HECG is at a quite high level. However, considering all aspects of prospects intensity for SMD, this evaluation supported the conclusion that its level for Poland’s HECG is moderate only. It was also found that prices of sustainable products constitute the highest ranked determinant of SMD. Considering these research findings regarding awareness, limitations and perspectives for the development of a sustainable marketing mix in the enterprises operating in Poland’s HECG sector, it can be concluded that there are many more problems and difficulties in implementing sustainable marketing mix programs than there are prospects for the development of this concept.

show abstract

Sustainable Product Lifecycle: The Role of ICT

Cited by 7 publications

References 28 publications

Quantitative Evaluation of Sustainable Marketing Effectiveness: A Polish Case Study

Quantitative Evaluation of Sustainable Marketing Effectiveness: A Polish Case Study

Integrating Sustainable Development Into Their Marketing Strategy: Practices of Lebanese Agri-Food Industries

Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods

Contact Info

Product

Resources

About