Changes in the field of modern tourist demand have led to an increase in interest in staying in a preserved environment, getting to know the traditions and ways of life of people around the world. The return to nature and culture has opened the way for new forms of tourism offer and enthusiastic entrepreneurs who see a chance for development precisely in the "secluded corners" of their country. The rise of entrepreneurship in rural areas, oriented primarily towards the local community, encourages self-employment, creation of new jobs, economic growth, modernization of the much-needed infrastructure, giving new meaning to the environment in which it develops. The development of rural tourism contributes to the revitalization of abandoned rural areas, neglected natural and cultural values, but also to the improvement of the living standards of the rural population. Ethno villages represent the vision of the aforementioned enthusiasts to authentically present the traditional architecture and lifestyle of the people, present the tastes, smells and crafts of their region, but also to encourage economic and socio-cultural progress through these tourist activities. In the paper, ethno villages of Serbia, their current offer, placement on the market, as well as plans for future development which follow changes in the face of increasingly demanding tourist demand, are studied. In order to obtain as precise information as possible and adequately set up the research, a research method was used, specifically, a survey was conducted among the owners of ethno villages operating in the territory of the Republic of Serbia. The statistical data processing program SPSS.20.00 was used to process the collected data. The authors of the paper try to point out the importance of ethno villages and the development of entrepreneurship in local areas not only for the promotion of tourism values, but also for a more balanced regional development of the country.