Sustainable Strategy to Sustainable Business: An Empirical Analysis on Energy-Efficient Light Bulb

Abstract

Energy Efficiency is one of the key elements of the Environment-Economic aspect of the three spheres of sustainability. To make any business sustainable in the light bulb industry, it could be applied as a strategy to gain competitive advantage in the functional level. This paper investigates the market awareness of environmentally friendly products such as the energy efficient light bulb (or energy bulb) and its market availability, demand, quality and brightness, low waste (e-waste), sustainable consumption (durability), warranty, commission rate, and profitability. It also finds that energy efficiency and low waste are valuable strategies to create market demand for energy bulbs to make sustainable profit and product stewardship eventually to contribute to the e-waste management. A 500 sample survey is conducted in Bangladesh to analyze the energy bulb buyers’ and sellers’ view about this product locally. After the results and interpretation through descriptive statistics and regression of the variables, this study finally draws a pathway model to show that sustainable energy definitely leads to sustainable business. From the buyers’ point of view, sustainable consumption and low waste as well as from the sellers’ point of view profit and sustainable product both support sustainable business backed by sustainable strategy, energy efficiency being the key. To make the competitive advantage enduring, ensure profitability and profit growth for the shareholders of the corporate world, especially the electrical and electronics industry; with the energy bulb in particular, an energy efficiency strategy could be implemented in businesses worldwide. As the COP26 (The 2021 United Nations Conference on Climate Change) limits the global warming rise by 1.5%, energy bulb has been the pioneer in promoting sustainable products to adopt the sustainable strategy to limit carbon emissions globally.

Evaluasi Emergent Strategy Bisnis PLTS Atap PT X sehubungan dengan Ketidakpastian Strategis Permintaan Pasar

“…Kesimpulan dari penelitian ini adalah sebagian besar konsumen telah menyadari tentang peran energi terbarukan melalui light bulb dan penjual juga meyakini produk light bulb memberikan keuntungan. Pada penelitian ini juga disampaikan bahwa terdapat 9 (sembilan) aspek yang dipertimbangkan dalam strategi bisnis berkelanjutan, meliputi keberlanjutan, teknologi informasi, circular economy, rantai nilai, core values, value creation, nilai organisasi, kinerja manajemen, dan pelibatan pemangku kepentingan (stakeholders engagement) (Zahan, 2021). Mengacu pada ketiga penelitian di atas, dapat disimpulkan bahwa kebijakan pemerintah memberikan peranan signifikan dalam pengembangan bisnis energi terbarukan.…”

“…Elemen pertanyaan diklasifikasikan menjadi tiga kelompok, yaitu strategi yang direncanakan perusahaan (intended strategy), ketidakpastian strategis (strategic uncertainties) permintaan pasar, dan strategi yang muncul (emergent strategy) dalam menghadapi ketidakpastian strategis. Rangkaian pertanyaan tentang strategi bisnis di bidang energi terbarukan dikembangkan dari berbagai penelitian terdahulu, dengan poin-poin antara lain permintaan dan ketersediaan pasar, profitabilitas, fitur yang dilihat pelanggan (features customers look), tingkat kesadaran (level of awareness) konsumen, dan lesson learned dari situasi yang terjadi (Do et al, 2021;Zahan, 2021). Adapun pertanyaan tentang ketidakpastian strategis dikembangkan dari poin-poin antara lain partisipasi permintaan dan ketidakpastian kebijakan (Quiceno et al, 2019).…”