2019
DOI: 10.3390/su11010292
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Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)

Abstract: A brand can turn a geographical location into a landmark and influences the tourist planification of a city. Although the world tourist sector recognizes Malaga as The Coast of Sun, this analysis also reveals several more elements, which should be substantiated if a rebranding is carried out. If the brand is well managed, the residents’ perspective must be taken into account. Avoiding the seasonality and keeping the destination in the future will allow the sustainable development of the tourism in the city of … Show more

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Cited by 30 publications
(19 citation statements)
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“…On the other hand, the study by Deccio and Baloglu [70] shows that the residents' attachment to the community does not determine whether or not they adopt a positive perception of the event's effects on the area. More recently, though not strictly focused on events, some studies have analyzed the satisfaction of residents with respect to the tourist destination and the concept of tourist sustainability that the local brand would like to convey [71,72]. For the purposes of this study, the research of Schnitzer et al [73] is particularly useful in understanding whether the residents' experience (in this case young people) of a minor event can influence the destination's decision to apply for a major event (in this case the Olympic Games).…”
Section: Methodsmentioning
confidence: 99%
“…On the other hand, the study by Deccio and Baloglu [70] shows that the residents' attachment to the community does not determine whether or not they adopt a positive perception of the event's effects on the area. More recently, though not strictly focused on events, some studies have analyzed the satisfaction of residents with respect to the tourist destination and the concept of tourist sustainability that the local brand would like to convey [71,72]. For the purposes of this study, the research of Schnitzer et al [73] is particularly useful in understanding whether the residents' experience (in this case young people) of a minor event can influence the destination's decision to apply for a major event (in this case the Olympic Games).…”
Section: Methodsmentioning
confidence: 99%
“…Many cities have focused on their image as a potential tourist destination (Masoud et al, 2018;Ruiz et al, 2019). A review of tourist travelogues, the postcards manufactured for sale to tourists, and the use of the images on the TV indicate the fact that how the form of the skyline is the most essential part of the city image.…”
Section: The City Skylinementioning
confidence: 99%
“…Overall, landmarks and paths can be considered as the main contributor to the perceptual image of the surrounding environment. Landmarks in urban spaces are a three dimensional sign that shape the inhabitant's knowledge of the urban space [56,57]. Paths and their shapes, as a two dimensional structure, create a network of spatial information in the human mind regarding the surrounding environment [20].…”
Section: The Significant Factors For Analyzing Mental Mapsmentioning
confidence: 99%