“…In the winter sports industry in particular, the number of segmentation studies focusing on tourists who visit winter sports resorts is rather limited. For example, some segmentation studies have been based on frequency of visits/usage ( Perdue 2004 ; Tsiotsou 2006 ), overall trip expenditure ( Mills, Couturier, and Snepenger 1986 ), lifestyle ( Füller and Matzler 2008 ; Matzler, Pechlaner, and Hattenberger 2004 ), motivation ( Alexandris et al 2009 ), benefit ( Won and Hwang 2009 ), and attributes of chosen ski destinations ( Konu, Laukkanen, and Komppula 2011 ). The present study aims to offer further insight into segmentation criteria, through the use of constraint factors.…”