Sustainable tourism development practices of MICE venue provider in East Coast Region, Peninsula Malaysia

Hamid, Maisarah Abd; Ismail, Noralisa; Fuza, Zatul Iffah Mohd; Ahmad, Khairun Najiah; Awang, Khairil Wahidin

doi:10.1201/b12752-19

Cited by 3 publications

(2 citation statements)

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“…Referring to the Tenth Malaysia Plan of 2011-2015 by the Economic Planning Unit (as cited in Hemdi, Razali, Rashid & Nordin, 2012), the total supply of hotel rooms has increased from 165,739 rooms in year 2008 to 168,497 rooms in year 2010 due to the steady growth of tourism industry. It is also expected to grow further due to the increase in the number of tourist arrivals every year (Hamid, Ismail, Fuza, Ahmad & Awang, 2012) and its contribution towards the environment is high. Besides energy consumption, extreme levels of water usage and non-durable products offered by hotels can also affect the environment.…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

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Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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“…Several studies and literature focused on MICE tourism such as MICE tourism development (Hamid et. al., 2012), internationalization of the MICE industry (Smagina, 2017), and studies relating to MICE tourism in ASEAN countries (ASEAN, 2018) like Thailand (Kerdpitak, 2019), Indonesia (Ghaffara et al, 2018), Korea (Han et al, 2019) and the Philippines such as Bacolod City, Philippines as Meetings, Incentives, Conventions, and Events Destination ( Haguisan III & Mendoza, 2015 ), and the assessment of the MICE industry in the Philippines (Francisco, 2017).…”

Section: Introductionmentioning

confidence: 99%

San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination

Ramirez¹

2021

PSSJ

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Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental.

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Tour Operators Contribution Towards Sustainable Tourism: A Review from the Literature

Hamid

Isa

2016

Balancing Development and Sustainability in Tourism Destinations

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Sustainable tourism development practices of MICE venue provider in East Coast Region, Peninsula Malaysia

Cited by 3 publications

References 0 publications

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination

Tour Operators Contribution Towards Sustainable Tourism: A Review from the Literature

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