Sustainable Tourism for the Green Economy

Abstract

The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-industrial tourism in the field of region's rehabilitation, readiness to support sustainable development goals in their areas and to determine the most effective marketing tools to promote sustainable tourism. The authors found that local authorities play an essential role in developing territories through implementing healthy regional strategies. Among the insights of the research is the concept of Smart City as a promising tool for promoting healthy types of activity, to the respondents' opinion. Regions are defined as local centres where sustainable tourism principles could be implemented to reduce consequences unwelcome for the environment and economy.

Global Image of Countries and Immigration Flows

“…Initiatives promoting inclusivity, diversity, and social cohesion can play a pivotal role in shaping this aspect of the country's brand. Furthermore, policies aimed at improving standards of living should be prioritized Kharazishvili et al, 2020;Kwilinski et al, 2020a;Letunovska et al, 2021;Wróblewski & Lis, 2021). Investments in healthcare, education, affordable housing, and overall economic well-being can significantly enhance the overall attractiveness of a country for potential immigrants (Letunovska et al, 2022).…”

“…Beyond the conventional considerations of social and economic factors such as unemployment rates (Karnowski & Rzońca, 2023;Kharazishvili & Kwilinski, 2022;Kharazishvili et al, 2020), average wages (Dzwigol, 2022a;2022b;Melnychenko, 2021). ), the quality of healthcare (Letunovska et al, 2021) and education systems, there is an increasingly prevalent awareness among migrants of the impact of a country's brand and image on the international stage. Scholars (Arefieva et al, 2021; have underlined that countries endowed with a robust and positive brand tend to exert a magnetic pull, making them more appealing for the migration of intellectual capital.…”

Green Investments as Tools for Stimulating the Sustainable Financing of Logistics Systems Development

“…Many scientific works of scientists are devoted to the problems of sustainable finance (A. Eshet [47]; Ch.-Ch. Lee et al [48]; M. Linnenluecke et al [49]; N. Magalhães [50]; S. Quatrini [51]; R. Ronaldo, T. Suryanto [52]; I. Siedschlag, W. Yan [53]; A. Sudmant et al [54]; C. Wang et al [55]; Q. Yang et al [56], and many others [57][58][59][60][61][62]. Sustainable financing involves a comprehensive approach that combines various strategies to improve the social, economic and environmental performance of the financial system.…”

Case Studies in Management Science Research for Digitalization and Sustainability Development

“…The first difference is related to attribution to the paradigm in management science adopted by the researcher, i.e. the way in which the phenomena under study are understood and the belief that they can be influenced [88,97].…”

“…The qualitative researcher mainly pursues the goal of building or refining theory and testing it. In quantitative research, on the other hand, the aim is to verify existing theory, most often by testing accepted hypotheses [89,98]. Furthermore, qualitative research, by focusing attention on socially constructed reality, requires knowledge of the context of the phenomena being analysed -in contrast to quantitative research [99].…”