The purpose of the study was to examine the role of sustainable tourism in improving local communities’ livelihoods in the South Beach area in Durban. The study sought to analyse the complexities of interactions and relationships that exist between host communities, local government, and tourism businesses (private sector). The aim was to understand the stakeholders’ capability to enhance the livelihoods of local communities. Since tourism-related businesses are predominant in the South Beach area, the study focused on the level of support given to local communities by tourism businesses. A qualitative research was employed in this study to investigate how organisations work, and understand how conversations shape these relationships, as well as the perceived context of sustainable tourism. A total of fourteen (14) people participated in the study. The results show that the South Beach tourism sector has contributed immensely towards improving the livelihoods of local communities by enhancing local community’s equilibrium, fostering healthy attitudes and behaviours towards nature, and increased public environmental consciousness. Tourism has contributed towards lasting local economic development and created permanent jobs for local people. Furthermore, sustainable tourism has promoted the sustainable consumption and production of goods and services. Other contributions include the provision of socio-economic benefits for communities who live in and around the South Beach area. The study further revealed that tourism has enhanced conservation of marine heritage and created authentic experiences for both tourists and local communities. The study concludes that cooperation between the private sector and local government is essential to ensure the sustainability of coastal tourism. Additionally, NGOs need greater support financially to improve the quality of life for nearby deprived communities.