Sustainable Tourism Planning for Taiwanese in Administrative Effects with Respect to Chinese Arrivals

Abstract

It has been a crucial achievement for most of the destinations to open up and develop a new inbound market, which means a great opportunity to increase the arrivals and economic benefits. The mighty Chinese outbound market is a welcomed resource but not always the assurance of the economics growth and industries’ profits. While foreseeing the excessive arrivals and low-price groups are harmful to the tourism business and society, the criticism and negative impression shall be prevented in advance. With the considerations of sustainable tourism and a good relationship with China, Taiwan has established a comprehensive administrative tourism mechanism on receptions of travel agencies. The unique mechanism was designed to foster the healthy business models, to construct the win-win political and economic situations, and to ease the possible impacts. By applying the Importance–Performance Analysis, this study reveals the administrative direction that needs to be revised. Among these control requests, the reasonable group fee is the key to fitting the anticipation of receptions of travel agencies. This study further proposes the Importance–Support Analysis and Importance–Performance–Support Analysis frames to enhance the validity of the Importance.