Sustainable value co-creation in business networks

Lacoste, Sylvie

doi:10.1016/j.indmarman.2015.05.018

Cited by 126 publications

(54 citation statements)

References 59 publications

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“…Unlike other domains of sustainability-oriented research such as sustainable innovation, sustainable design, social enterprise or sustainable supply chains, marketing theory has overly focused on the consumer side of marketing (Kilbourne and Beckmann, 1998;Kilbourne et al, 1997), at the expense of theorising marketing's role in sustainable production and delivery (Lacoste, 2016;Sheth and Sinha, 2015). In keeping with both previous themes, we appreciate that the marketing context consists of interrelated entities such as institutions, structures and actors embedded within marketing systems operating at different (i.e.…”

Section: Building Towards Institutionalised Sustainable Marketplacesmentioning

confidence: 88%

Seeking sustainable futures in marketing and consumer research

Davies

Oates

Tynan

et al. 2020

EJM

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Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which have proved to have little bearing on actual behaviour. This paper aims to interrogate why marketing is failing to address the challenge of sustainability and identify alternative approaches. Design/methodology/approach The constraint in theoretical development contextualises the problem, followed by a focus on four key themes to promote theory development: developing sustainable people; models of alternative consumption; building towards sustainable marketplaces; and theoretical domains for the future. These themes were developed and refined during the 2018 Academy of Marketing workshop on seeking sustainable futures. MacInnis’s (2011) framework for conceptual contributions in marketing provides the narrative thread and structure. Findings The current state of play is explicated, combining the four themes and MacInnis’s framework to identify the failures and gaps in extant approaches to the field. Research limitations/implications This paper sets a new research agenda for the marketing discipline in quest for sustainable futures in marketing and consumer research. Practical implications Approaches are proposed which will allow the transformation of the dominant socio-economic systems towards a model capable of promoting a sustainable future. Originality/value The paper provides thought leadership in marketing and sustainability as befits the special issue, by moving beyond the description of the problem to making a conceptual contribution and setting a research agenda for the future.

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Section: Building Towards Institutionalised Sustainable Marketplacesmentioning

confidence: 88%

Seeking sustainable futures in marketing and consumer research

Davies

Oates

Tynan

et al. 2020

EJM

View full text Add to dashboard Cite

show abstract

“…The second core element is the business infrastructure (upstream relationships, i.e., suppliers), and the third is the customer interface (downstream relationships, i.e., customers) (Boons and Lüdeke-Freund, 2013). Previous research has argued that sustainability principles should be integrated into both production and consumption networks (Lacoste, 2016). Companies can no longer act alone or are incapable of addressing sustainability issues by themselves.…”

Section: Sustainable Business Modelsmentioning

confidence: 99%

Platform-based sustainable business models: reducing food waste in food services

Mattila

Mesiranta

Heikkinen

2020

IJEIM

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Food waste is a growing sustainability challenge for companies operating in the food services sector in developed countries. In this study, we examine how platform-based business models for food waste reduction can contribute to sustainability. We draw from the literature on business sustainability, sustainable business models (SBMs), and digital platforms, scrutinising two real-life business cases that provide digital services that help food service companies to reduce their food waste. Our findings identify the value network (user, producer, and support networks) and sustainable value proposition (economic, environmental, and social dimensions) as key elements for addressing sustainability in platform-based businesses. The study contributes to the SBM literature by developing an empirical and systemic understanding of platform-based SBMs. The cases illustrate that these SBMs have the potential to contribute to sustainability through scalability and attractiveness. From a managerial standpoint, the study offers companies insights into how to develop sustainability in their business operations.

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“…Cross-analysis is a research method that indirectly helps to compare the common characteristics and differences of events, actions, and processes as units of analysis in different studies. Participation in the cross-analysis extends the competition of the competitor in only one case [51]. It stimulates the imagination of researchers, raises new questions, opens new dimensions, and creates alternatives, models, ideals and utopias.…”

Section: Cross-analysismentioning

confidence: 99%

Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

Khan

Wang²,

Ehsan

et al. 2019

Sustainability

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Acknowledging the widespread use of social media and the exponential growth of digital technology, a number of reputable organizations and small and medium-sized enterprises (SMEs) have shifted their traditional marketing tools to approach new markets for the growth of their businesses. Such companies have introduced their business over social media in order to gain greater attention from the consumers. However, the major concern addressed regarding how products and services are promoted online is regarding sustainable marketing. It is explored that most of the consumers tend to view online businesses by visualizing essential factors that reflect sustainability and thus, SMEs have started to analyze specific web atmospheric cues, which contribute in developing social media according to consumer behavior and their perceptions. To assess the research area, the following study is performed to understand possible measures that are significant in bridging business and consumer needs. This research incorporates a quantitative research method for gathering specific data by using questionnaires. From the findings of the research, it is analyzed that consumers are likely to perceive and give attention to social media by analyzing specific cues, including visuals, ethics, information, social, and security. It is concluded that SMEs could foster their online businesses by adopting effective sustainable marketing strategies aligned according to specific web atmospheric cues.

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Sustainable value co-creation in business networks

Cited by 126 publications

References 59 publications

Seeking sustainable futures in marketing and consumer research

Seeking sustainable futures in marketing and consumer research

Platform-based sustainable business models: reducing food waste in food services

Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

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