Sustainable Weaving: Guano Knotted Carpets as a Tourism Experience Contributing to Territorial Development

Abstract

Sustainable tourism is a management model that can easily be applied in the territories declared as “Pueblo Mágico”, promoting economic strengthening, as well as opportunities for environmental and cultural preservation, by means of tourism through the use of the historical–cultural characteristics of these territories. One of the main challenges is to find a balance between promoting tourism and conserving intangible cultural heritage. In July 2024, Guano, located in the province of Chimborazo, Ecuador, was re-accredited within the Magical Towns of Ecuador Program. Within this process, one of the main elements to reach this milestone was creating a meaningful tourism experience based on one of the cultural manifestations certified as part of the intangible cultural heritage of Ecuador: the weaving technique used to create Guano knotted carpets. This article examines how this technique was integrated into tourism development by focusing on knowledge transfer and symbolic and historical value, avoiding tourist overexploitation, which can lead to the erosion of traditions and loss of their cultural significance. The methodology used is a participatory action research methodology. This experience not only offers an opportunity for tourists to connect with local culture, but it can also be a driver of sustainable development. By integrating this tradition into a responsible tourism model, economic, social, and environmental benefits can be generated, which strengthen communities and preserve their cultural heritage. To sum up, sustainable tourism in Guano, Ecuador, can balance tourism promotion and cultural heritage preservation, and the integration of the knotted carpet weaving technique as a tourism experience strengthens local identity and generates economic, social, and environmental benefits, promoting sustainable development and avoiding cultural commodification.