Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency

Jakubowska, Dominika; Sadílek, Tomáš

doi:10.17221/294/2022-agricecon

Cited by 5 publications

(4 citation statements)

References 31 publications

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“…So many scholars use the SOR model for causal analysis in the field of live-streaming e-commerce research. Jakubowska et al (2023) combined the SOR model to study the impact of consumer characteristics and product knowledge on consumer behavior when purchasing sustainable products [12]. Individual reactions as a necessary condition for behavior have received high attention.…”

Section: Theoretical Foundations and Hypothesis Development 21 Sor Th...mentioning

confidence: 99%

“…Research has found that individuals who notice attractive faces are less likely to experience attentional shifts. Even if there is a transfer, there will be a path return and a re-browsing of the face hole, which greatly improves the fixation duration [12]. When consumers face a live streamer with an unattractive face, they are attracted to it to a lesser extent than an attractive-faced live streamer.…”

Section: Eye Tracking Technologymentioning

confidence: 99%

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The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology

Shi,

Wang,

Qiao

et al. 2024

Behavioral Sciences

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As a booming branch of online retailing, live-streaming e-commerce can present abundant information dimensions and diverse forms of expression. Live-streaming e-commerce has enabled online retailers to interact with customers face-to-face, resulting in widespread instances of emotional and impulse buying behavior. Prior research in live-streaming e-commerce has suggested that live streamers’ characteristics, especially the live streamer’s face, can affect customers’ purchase intentions. The present research used questionnaire surveys and an eye tracking experiment to investigate the impact of live streamer’s facial attractiveness on consumer purchase intention for search-based and experience-based products. The questionnaire survey analyzed 309 valid questionnaires and revealed that attractive faces are the key influencing factor driving consumers’ impulse purchase intentions. Moreover, consumers’ emotional experience plays a partial mediating role in the process of live streamers’ faces influencing purchase intention. The eye tracking experiment further explored the mechanism of a live streamer’s facial attractiveness on consumers’ purchase intentions of search-based products and experience-based products from the perspective of visual attention by analyzing 64 valid sets of data. The results showed that attractive faces attract more consumers’ attention and, therefore, increase their purchase intention. Furthermore, there is a significant interaction between product type, the live streamer’s facial attractiveness, and consumers’ purchase intentions. In the case of unattractive live streamers, consumers are more likely to buy search-based products than experience-based products, while the purchase intention does not vary between search-based products and experience-based products in the case of attractive live streamers. The present study provides evidence for ‘beauty premium’ in live-streaming e-commerce and sheds light on the design of the match between live streamers and different types of products.

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Section: Theoretical Foundations and Hypothesis Development 21 Sor Th...mentioning

confidence: 99%

Section: Eye Tracking Technologymentioning

confidence: 99%

The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology

Shi,

Wang,

Qiao

et al. 2024

Behavioral Sciences

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“…The observation of business operations in agricultural farms requires the management decision-makers to apply realistic management models in them in order to ensure the achievement of better economic production effects, as pointed out by authors such as (Hoyo et al, 2022;Jakubowska & Sadílek, 2023;Jordan et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Factors on the Costs of Different Types of Loans in Business of Agricultural Farms and Medium-Sized Agricultural Enterprises

Lutovac,

Djokić,

Borojević

2024

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The application of the use of different types of loans in the real organization of agricultural production in Republic of Serbia was the focus of the authors of the study. The goal of the research was to determine the existence of legality based on the analysis of 7 factors affecting the loans of agricultural farms and medium-sized agricultural enterprises, namely: limit, repayment delay, efficiency, average exchange rate, possibility of repayment, increase in production, currency, as well as the overall score of all analyzed factors as well as the total score. Using the t test (Table 1), the authors found that there are significant differences in the evaluation of all 7 analyzed factors (p<0.0005*). In addition, the authors determined that there are significant differences in the evaluation of the use of three types of loans (p<0.0005*) by agricultural farms and medium-sized agricultural enterprises in the Republic of Serbia.

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“…of heterogeneous decision-makers (Bakmaz et al, 2017;Duc et al, 2021;Arnautović et al, 2022;Jakubowska and Sadílek, 2023).…”

mentioning

confidence: 99%

The Significance of Real Financial Reporting of Agricultural Mechanism in Relation to the Making of Management Decisions of Individual Farms and Medium-Sized Agricultural Enterprises

BAKMAZ,

DRAGOSAVAC,

POPOVIC

et al. 2024

AgricultForest

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The importance of realistic financial reporting depends on the consideration of numerous factors by the decision maker. In this paper, the authors focused on a comprehensive analysis of agricultural machinery in use by individual farms and medium-sized agricultural enterprises. The main conclusion reached by the authors would be that there are significant differences regarding the use of agricultural machinery in relation to its age, value, fuel consumption and its maintenance (p<0.0005*) in relation to the two forms of organizing agricultural production. Medium-sized agricultural enterprises use younger, more expensive agricultural machinery, as well as the fact that the owner's satisfaction with it is somewhat lower with lower fuel consumption and lower maintenance costs of agricultural machinery. The value of agricultural mechanization can be predicted both for individual farms based on the mentioned factors (F=262.901, p<0.0005) and for medium-sized agricultural enterprises (F=161.229, p<0.0005).

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Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency

Cited by 5 publications

References 31 publications

The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology

The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology

The Influence of Factors on the Costs of Different Types of Loans in Business of Agricultural Farms and Medium-Sized Agricultural Enterprises

The Significance of Real Financial Reporting of Agricultural Mechanism in Relation to the Making of Management Decisions of Individual Farms and Medium-Sized Agricultural Enterprises

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