“…A family's power to shape the firm's goals and behaviors is a resource that differentiates family from non-family firms (Neffe et al, 2020). Its long-term orientation and value-driven decision-making has been associated with high-performance firms (Carr, Vardaman, Marler, McLarty, & ;Kellermanns et al, 2014;Lattuch, 2019). This paper draws attention to the fact that family-based CEOs and their TMT members tend to interact in emotionally-loaded contexts since the family and the business are always intertwined.…”