“…This finding indicates that despite the flexibility originating from their small size (Bamiatzi & Kirchmaier, 2014;Getz & Carlsen, 2000), micro firms might face difficulties in either implementing proactive efforts due to limited workforce, expected margins, or that they simply do not have the financial means to exploit these proactive capabilities (Weiermair & Peters, 1998). Drawing on the literature of social networks in tourism and the regional embeddedness of tourism family firms (Peters & Kallmuenzer, 2015;Strobl & Peters, 2013), one can find that microsized rural tourism family businesses use their networks and social ties to cooperate (Chrisman et al, 2015;Glover & Reay, 2015) and overcome their size disadvantage (Harms, Memili, & Steeger, 2015;Sundbo et al, 2007). This interpretation can also be supported by quotes from the follow-up interviews:…”