Sustanability Marketing Mix for Forest Products Value Chains

Abstract

Considering the growth in population, the need for wood consumption also increases. The rapid progress of science and technology doubles the wood consumption, which needs supply, and at a glance, mainly from the forests. Forests for many reasons have faced decrease in production despite this extreme needs for wood. Given the problems of indiscriminate harvesting of wood from the forest to be continued, strategies for sustainable supply of raw materials for forest products industries should be considered. In this study, to determine a reliable solution the analytic network process for decision making with benefits, opportunities, costs and risks is used. The preliminary results show that combined alternative strategies are more preferred to the other alternatives.