As the economy continues to develop and technology advances, there is an increasing societal need for an environmentally friendly ecosystem. Consequently, natural gas, known for its minimal greenhouse gas emissions, has been widely adopted as a clean energy alternative. The accurate prediction of short-term natural gas demand poses a significant challenge within this context, as precise forecasts have important implications for gas dispatch and pipeline safety. The incorporation of intelligent algorithms into prediction methodologies has resulted in notable progress in recent times. Nevertheless, certain limitations persist. However, there exist certain limitations, including the tendency to easily fall into local optimization and inadequate search capability. To address the challenge of accurately predicting daily natural gas loads, we propose a novel methodology that integrates the adaptive particle swarm optimization algorithm, attention mechanism, and bidirectional long short-term memory (BiLSTM) neural networks. The initial step involves utilizing the BiLSTM network to conduct bidirectional data learning. Following this, the attention mechanism is employed to calculate the weights of the hidden layer in the BiLSTM, with a specific focus on weight distribution. Lastly, the adaptive particle swarm optimization algorithm is utilized to comprehensively optimize and design the network structure, initial learning rate, and learning rounds of the BiLSTM network model, thereby enhancing the accuracy of the model. The findings revealed that the combined model achieved a mean absolute percentage error (MAPE) of 0.90% and a coefficient of determination (R2) of 0.99. These results surpassed those of the other comparative models, demonstrating superior prediction accuracy, as well as exhibiting favorable generalization and prediction stability.