“…The large differences in composition, structure and rheological behaviour of different food matrices and the well known variations in the mastication process among individuals make interpretation of the perceived differences in sweetness highly difficult (Bonnans & Noble, 1995;Wilson & Brown, 1997). In gelled systems (food or model), sweetened with one compound at a certain concentration, the higher the hydrocolloid concentration, the lower the sweetness intensity (Chai, Oakenfull, McBride, & Lane, 1991;Costell, Peyroló n, & Durán, 2000;Marshall & Vaisey, 1972;Wilson & Brown, 1997) although perceptible differences in sweetness among different hydrocolloid gels of similar hardness have been detected (Boland, Delahunty, & van Ruth, 2006;Chai et al, 1991; et al, 2000). It has been reported that considering simultaneously variations in true rupture strain, deformability modulus and sweetener concentration, a high percentage of the variability in sweetness for both gellan gum and j-carrageenan gels could be explained (Bayarri, Durán, & Costell, 2003).…”