“…Importantly, this positive trend applies to all types of frozen food, from stir-fry vegetables and vegetable mixes to the niche of frozen fruit (Anonymous, 2021). The development of the frozen products market in Poland is conditioned by the change in the lifestyle of consumers, as well as the ever wider market offer, especially ready-made frozen meals (Nosecka, 2012). Similar results were obtained by Kozirok et al (2011) who examined the preferences of female consumers in the Tri-City (Gdańsk, Sopot, Gdynia).…”