Upon photoexcitation, a majority of quadrupolar dyes, developed for large two‐photon absorption, undergo excited‐state symmetry breaking (ES‐SB) and behave as dipolar molecules. We investigate how the change of quadrupole moment upon S1←S0 excitation, ΔQ, influences the propensity of a dye to undergo ES‐SB using a series of molecules with a A‐π‐D‐π‐A motif where D is the exceptionally electron‐rich pyrrolo[3,2‐b]pyrrole and A are accepting groups. Tuning of ΔQ is achieved by appending a secondary acceptor group, A’, on both sides of the D core and ES‐SB is monitored using a combination of time‐resolved IR and broadband fluorescence spectroscopy. The results reveal a clear correlation between ΔQ and the tendency to undergo ES‐SB. When A is a stronger acceptor than A’, ES‐SB occurs already in non‐dipolar but quadrupolar solvents. When A and A’ are identical, ES‐SB is only partial even in highly dipolar solvents. When A is a weaker acceptor than A’, the orientation of ΔQ changes, ES‐SB is observed in dipolar solvents only and involves major redistribution of the excitation over the D‐π‐A and D‐A’ branches of the dye.