1995
DOI: 10.21061/jcte.v12i1.498
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SWOT Analysis: A Management Tool for Initiating New Programs in Vocational Schools

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Cited by 48 publications
(37 citation statements)
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“…It has also been used in community assessments for community mobilization for health and welfare (Minkler, 2012). In an academic environment, Balamuralikrishna and Dugger (1995) noted that understanding internal factors, that is, strengths and weaknesses, as well as external factors, that is, threats and opportunities, can facilitate forming a future vision for a program or initiative. Because our course was newly developed and related to community mobilization, we chose to use the SWOT framework to guide the formulation of our research questions to gain insight into needed course improvements as well as ways to strengthen campus-community partnerships.…”
Section: Course Descriptionmentioning
confidence: 99%
“…It has also been used in community assessments for community mobilization for health and welfare (Minkler, 2012). In an academic environment, Balamuralikrishna and Dugger (1995) noted that understanding internal factors, that is, strengths and weaknesses, as well as external factors, that is, threats and opportunities, can facilitate forming a future vision for a program or initiative. Because our course was newly developed and related to community mobilization, we chose to use the SWOT framework to guide the formulation of our research questions to gain insight into needed course improvements as well as ways to strengthen campus-community partnerships.…”
Section: Course Descriptionmentioning
confidence: 99%
“…The strengths, weaknesses, opportunities and threats (SWOT) analysis is used to isolate key issues and to facilitate a strategic approach. The process of using the SWOT approach requires an internal survey of strengths and weaknesses of the program and an external survey of threats and opportunities (Balamuralikrishna & Dugger, 1995). Cost/benefit analysis is a management technique used to analyse feasible alternatives in terms of the major costs involved, together with the major benefits that are expected to accrue (Martin & Powell, 1992).…”
Section: Critical Success Factors Techniquementioning
confidence: 99%
“…The Australian Trade Commission (Australian Trade Commission, 2000) also recommends that the prospective exporter perform a SWOT analysis. The importance of using the method is to measure strength, weaknesses, opportunities and threats of an organization (Balamuralikrishna, 1995), and functional area, product, market, brand, and the like from both a short term as well as a long term perspective (Anwar, 2000). SWOT analysis can be used as technology planning systems (Miao, 2000).…”
Section: Needs Of Knowledge Management In Export Tradingmentioning
confidence: 99%