SWOT and TOWS Matrix Analysis: A Study on Ro-Ro Port Klang Malaysia

Zakaria, Amayrol; Arof, Aminuddin Md; Tholarnathan, Thevindiran

doi:10.1007/978-3-030-89992-9_5

Cited by 4 publications

(7 citation statements)

References 12 publications

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“…TOWS analysis is a strategic planning tool that helps organizations identify and assess the internal and external factors that affect their performance (Weihrich, 1982). TOWS analysis helps organizations identify the best strategies to overcome weaknesses, neutralize threats and take advantage of opportunities, by considering the relationship between internal and external factors (Mary et al , 2017; Zakaria et al , 2022). In other words, TOWS analysis transforms SWOT information into actionable plans that allow organizations to improve their performance and achieve their goals.…”

Section: Methodsmentioning

confidence: 99%

“…SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities and threats of a business, project or product (Benzaghta et al, 2021; Source: Developed by authors Namugenyi et al, 2019;Weihrich, 1982). A SWOT analysis considers internal and external factors, such as the company's resources, market trends and competitors, to create an actionable plan for achieving goals and improving performance (Zakaria et al, 2022). TOWS analysis is a strategic planning tool that helps organizations identify and assess the internal and external factors that affect their performance (Weihrich, 1982).…”

Section: Swot/tows Matrixmentioning

confidence: 99%

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Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

Lada,

Chekima,

Ansar

et al. 2024

JIMA

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Purpose This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend practical strategies to capitalize on the strengths and potentials while overcoming the current shortcomings and threats. Design/methodology/approach The Muslim-friendly business owner and operators in Sabah, Malaysia, were the subject of a series of focus groups and expert opinion interviews. The data was transcribed, and then the variables were categorized into the four SWOT categories using content and thematic analysis. Meanwhile, threats, opportunities, weaknesses and strengths (TOWS) analysis is used to identify the best strategy alternatives. Findings The SWOT analysis identifies several strengths (e.g. diverse and unique Islamic culture and heritage [S1], iconic Islamic landmarks [S2], rich natural beauty [S3], well-established halal tourism industry [S4]); weaknesses (e.g. limited awareness [W1], limited infrastructure and facilities [W2], limited human resources and trained personnel [W3], lack of Islamic tourism products and experiences [W4]); opportunities (e.g. growing demand for Islamic tourism [O1], increasing disposable income [O2], potential for collaborations [O3], potential for partnerships [O4], potential for expanding Sabah’s halal tourism offerings [O5]); and threats (e.g. competition [T1], political instability [T2], economic downturns [T3] and environmental and social challenges [T4]). Practical implications This paper could serve as a guideline and supplementary information for stakeholders in the homestay industry to grasp their business environment better. Originality/value To the best of the authors’ knowledge, this is the first study of its type to blend SWOT and TOWS analysis with the sector of Muslim-friendly homestays. Hence, the findings might expand understanding of the Muslim-friendly homestays industry and aid businesses in penetrating this growing market.

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Section: Methodsmentioning

confidence: 99%

Section: Swot/tows Matrixmentioning

confidence: 99%

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

Lada,

Chekima,

Ansar

et al. 2024

JIMA

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“…This strategic management tool, derived from the SWOT analysis, evaluates internal and external factors affecting an organization's performance. It has been used in various studies, such as Dandage et al (2019) and Zakaria et al (2022), to analyze the strategic position of organizations, making it a valuable reference source for this research.…”

Section: Methodsmentioning

confidence: 99%

Best Practices for Strategic Human Resource Management in a State-Owned Enterprise: A Case Study of PT Pelabuhan Indonesia

2024

qas

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This case study explored the strategic human resource management (SHRM) practices at PT Pelabuhan Indonesia (Pelindo), a state-owned enterprise in Indonesia. The focus was on employee training and development, specifically the effectiveness of the Learning Design initiative in aligning employee training with business objectives. The research used a qualitative approach, conducting interviews with employees across various departments to gauge their capabilities and alignment with the HR training strategy. Secondary data sources were also utilized. The findings from the TWOS Analysis provide strategic insights into the strengths, weaknesses, opportunities, and threats associated with Pelindo's HRM training and development management plan. These insights can inform managerial decisions and strategies to enhance the effectiveness of the Learning Design initiative. For instance, the analysis reveals the importance of investing in technological infrastructure and improving communication channels to enhance e-learning initiatives. Furthermore, it highlights the need for a flexible and adaptive HRM strategy to respond to changing market conditions and regulatory changes. By addressing these strategic issues, managers can foster a skilled workforce and enhance employee knowledge, skills, and efficiency. However, areas for improvement were identified, including customization, technological infrastructure, and communication channels. By effectively engaging with stakeholders, Pelindo can address these issues and further enhance its SHRM initiatives. This research carries potential implications for HR practices in other state-owned enterprises, highlighting the importance of strategic alignment in training and development.

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“…By focusing on real-life contexts and avoiding preconceived ideas, the organization must conduct the analysis correctly (Ofomata & Daniel, 2021). The main goal of SWOT is to provide marketers with valuable insights into the company's key capabilities, helping them optimize opportunities, align with strengths, and identify potential risks based on marketing information data (Zakaria et al, 2022).…”

Section: Swot Analysismentioning

confidence: 99%

“…These groups consider the combination of internal factors such as strengths or weaknesses and external factors like opportunities or threats (Escalona et al, 2022). In line with Zakaria et al (2022), this tool is used to align the organization's internal capabilities with external factors in its business environment and helps identify potential strategies for improvement and recommendations for the company.…”

Section: Tows Matrix Analysismentioning

confidence: 99%

Developing Effective Strategies to Enhance Customer Satisfaction: A Case Study of Absolut Chocolat, a Dessert-preneur in Malaysia

Nor Hazirah,

Maisara Hasnul,

Nurul Wahidatul

et al. 2023

CBSJ

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The attainment of customer satisfaction holds significant importance for the achievement of business success. Especially for nascent small and medium enterprises (SMEs) functioning within the fiercely competitive food industry, this initial step is a crucial milestone in achieving enduring viability and eventual success. Absolut Chocolat (AC) is a Malaysian startup dessert brand that entered the dessert industry in 2018. Since its inception, it has been able to attract adherents with its distinctive identity. However, as of late, the brand has had challenges upholding consumer satisfaction. The present study seeks to investigate the satisfaction of AC customers and the various elements that have an impact on it, including product quality, pricing, place, and service quality. The study utilizes an applied research methodology and a three-step inquiry process with diverse approaches, including SWOT analysis, regression analysis, and the TOWS Matrix. Using purposive sampling, data from 117 customers of AC was obtained via a survey questionnaire. Out of the four factors investigated, only price and product quality were found to have a positive effect on customer satisfaction. These findings have led to the formulation of several recommendations aimed at enhancing customer satisfaction among AC customers. Finally, this study not only adds to the body of knowledge on consumer satisfaction in the food segment for SMEs, but it also provides practical insights that can support the growth of companies like Absolut Chocolat and other comparable establishments.

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SWOT and TOWS Matrix Analysis: A Study on Ro-Ro Port Klang Malaysia

Cited by 4 publications

References 12 publications

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

Best Practices for Strategic Human Resource Management in a State-Owned Enterprise: A Case Study of PT Pelabuhan Indonesia

Developing Effective Strategies to Enhance Customer Satisfaction: A Case Study of Absolut Chocolat, a Dessert-preneur in Malaysia

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