Sydney Principles’ for reducing the commercial promotion of foods and beverages to children

Swinburn, Boyd; Sacks, Gary; Lobstein, Tim; Rigby, Neville; Baur, Louise A.; Brownell, Kelly D.; Gill, Tim; Seidell, Jacob C.; Kumanyika, Shiriki

doi:10.1017/s136898000800284x

Cited by 88 publications

(82 citation statements)

References 8 publications

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“…In contrast, our case study supports the international call for new policy mechanisms to address the rise in obesity [16,24,66,67], to avoid a continuation of outcomes favouring the interests of the powerful food industry. These emerging meta policy approaches reframe obesity as an issue with complex, interrelated determinants requiring coordinated inter-sectoral action [16].…”

Section: The Implications For Obesitysupporting

confidence: 61%

How do Vested Interests Maintain Outdated Policy? The Case of Food Marketing to New Zealand Children

Gauld¹

2011

TOHSPJ

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This paper examines the role of powerful vested interest groups in determining public health nutrition policy. With childhood obesity now being classified as an epidemic, television food advertising to children is a relevant case study, which is reported on in this article. The study consisted of qualitative interviews with members of the New Zealand food advertising policy community and documentary analysis of relevant submissions to two government inquiries, websites and policy documents related to food advertising to children. The findings categorised the positions of three identifiable interest groups. Each group's use of evidence and other influence strategies was examined in relation to their impact on government policy. We found the food industry to be tightly coordinated in their influence activities, public relations, partnership agreements and the creation of scientific uncertainty. Non government organisations were less coordinated in their advocacy for regulation, relying heavily on the use of scientific evidence to support their position. As a result industry groups dominated the processes to produce a policy outcome where the government was not acting in its own best economic interest, in terms of reducing the longer-term costs of obesity, or that of the public. The evidence from this study supports international recommendations for new approaches to health policymaking. Government needs to lead a collaborative process between vested interest groups to ensure industry groups do not have the upper hand. Such approaches would enable policy with positive public health outcomes.

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Section: The Implications For Obesitysupporting

confidence: 61%

How do Vested Interests Maintain Outdated Policy? The Case of Food Marketing to New Zealand Children

Gauld¹

2011

TOHSPJ

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“…In 2008, the IOTF presented the 'Sydney Principles' (41) . According to these principles, such statutory regulations should have sufficient authority, be enforced and evaluated for their impact on children's dietary patterns (41) .…”

Section: Policy Implicationsmentioning

confidence: 99%

Television food advertising and the prevalence of childhood overweight and obesity: a multicountry comparison

Goris

Petersen

Stamatakis

et al. 2009

Public Health Nutr.

100

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Objective: To estimate the contribution of television (TV) food advertising to the prevalence of obesity among 6-11-year-old children in Australia, Great Britain (England and Scotland only), Italy, The Netherlands, Sweden and the United States. Design: Data from contemporary representative studies on the prevalence of childhood obesity and on TV food advertising exposure in the above countries were entered into a mathematical simulation model. Two different effect estimators were used to calculate the reduction in prevalence of overweight and obesity in the absence of TV food advertising in each country; one based on literature and one based on experts' estimates. Setting: Six-to eleven-year-old children in six Western countries. Results: Estimates of the average exposure of children to TV food advertising range from 1?8 min/d in The Netherlands to 11?5 min/d in the United States. Its contribution to the prevalence of childhood obesity is estimated at 16 %-40 % in the United States, 10 %-28 % in Australia and Italy and 4 %-18 % in Great Britain, Sweden and The Netherlands. Conclusions: The contribution of TV advertising of foods and drinks to the prevalence of childhood obesity differs distinctly by country and is likely to be significant in some countries. KeywordsChild Overweight Obesity Advertising Comparison Childhood overweight and obesity is an increasing public health problem (1)(2)(3) . Often persisting into adulthood, childhood obesity increases the risk of suffering from a range of diseases, including diabetes mellitus and CVD, which can lead to poor quality of life and a shortened lifespan (3)(4)(5) . Overweight among children is related to many factors at the individual, family and environmental levels.Cross-sectional and longitudinal studies have shown a positive association between time spent watching television (TV) and an increase in the prevalence of childhood overweight and obesity (6)(7)(8)(9) ; whereas the results of published studies indicate a positive relationship between TV viewing and overweight (10)(11)(12) , mechanisms driving this are not clear. Two primary mechanisms by which TV viewing contributes to weight gain in children have been suggested: reduced physical activity or increased energy intake or a combination of both. Weak-to-modest inverse associations between TV viewing and physical activity have been found (9,13) . There is also evidence that at least part of the relationship between TV viewing and overweight in children can be linked to energy intake; that is, TV watching is associated with an increase in consumption of fast food and energy-dense snacks (6,7,12) . The present study focuses on the latter mechanism and will explore the potential effect of TV food advertising on childhood obesity.There is substantial evidence that exposure to TV food advertising significantly influences children's food preferences, choices, purchase requests and food intake, but the strength of the evidence decreases with the length of the putative causal chain from advertising to obesi...

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“…Marketing to young children is controversial because of their inability to understand the persuasive intent of advertising messages and to older children because of certain highly sophisticated integrated marketing strategies used to influence their behaviours (14,37) . This concern is paradoxically countered by a growing interest to effectively use marketing both to improve the quality and content of commercial messages and to design more effective social-marketing campaigns (38,39) .…”

Section: Global Trends In Commercial Marketing To Young Peoplementioning

confidence: 99%

The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities

Kraak

Kumanyika

Story

2009

Public Health Nutr.

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Public-and private-sector initiatives to promote healthy eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives: (i) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may hinder progress (termed pitfalls); and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.

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Sydney Principles’ for reducing the commercial promotion of foods and beverages to children

Cited by 88 publications

References 8 publications

How do Vested Interests Maintain Outdated Policy? The Case of Food Marketing to New Zealand Children

How do Vested Interests Maintain Outdated Policy? The Case of Food Marketing to New Zealand Children

Television food advertising and the prevalence of childhood overweight and obesity: a multicountry comparison

The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities

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