“…Various processes have been identified as components of effective assertion training. Some, such as role-playing (Friedman, 1971(Friedman, , 1972Hersen, Eisler, Miller, Johnson, & Pinkston, 1973;McFall & Lillesand, 1971;McFall & Marston, 1970;McFall & Twentyman, 1973), coaching (Flowers & Guerra, 1974;McFall & Lillesand, 1971; McFall & Twentyman, 1973), modeling (Friedman, 1971(Friedman, , 1972Hersen et al, 1973;McFall & Lillesand, 1971;McFa.11 & Twentyman, 1973;Sarason, 1968Sarason, , 1969, instructions (Hersen et al, 1973), guided imagery (Yarnell, 1972), desensitization (Piaget & Lazarus, 1969) and videotape feedback (Melnick, 1973;Rathus, 1973b), are obviously part of the training of assertion rather than a result of treatment or a component of assertive behavior. While assertion training might be less effective because of too little rehearsal, coaching or instruction, these are not naturally occurring essential processes that lead to increased assertive behavior.…”