Symbolic Place's Capital As An Instrument Of Innovative Development Of The Region

Abstract

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Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand

“…Earlier, we showed that "the totality of significant elements (meanings) of the territorial environment that provide the local place with recognition, fame, prestige, and credibility from various social groups" represents the symbolic capital of the place (Fedotova, 2018, p. 144). Moreover, the value of symbolic capital is measured by the effect (symbolic profit) that it brings to its owner, while being converted into economic benefits" (Eldieva, Fedotova, &Zhukov, 2019, p. 682). https://doi.org/10.15405/epsbs.2019.12.05.86 Corresponding Author: N. G. Fedotova Selection andpeer-review under…”