Election Posters Around the Globe 2017
DOI: 10.1007/978-3-319-32498-2_10
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Symbols, Slogans, and Charisma: Political Posters in India’s 2014 National Election

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Cited by 26 publications
(5 citation statements)
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“…To align them with the Left cause, these posters fall back on the readily identifiable symbols-the sickle, hammer, and star-of the Communist parties, and the use of the color red as the primary color. Party symbols in political posters of India play an important role in easing voters into identification with the parties and connect them with the symbols during ballot (Willnat et al 2017). In India, scholars have pointed out that color symbolism has been utilized by both Left-wing as well as nationalist parties such as BJP to promote respective parties (Kannangara and Devarapalli 2019).…”
Section: Visual Imagerymentioning
confidence: 99%
See 1 more Smart Citation
“…To align them with the Left cause, these posters fall back on the readily identifiable symbols-the sickle, hammer, and star-of the Communist parties, and the use of the color red as the primary color. Party symbols in political posters of India play an important role in easing voters into identification with the parties and connect them with the symbols during ballot (Willnat et al 2017). In India, scholars have pointed out that color symbolism has been utilized by both Left-wing as well as nationalist parties such as BJP to promote respective parties (Kannangara and Devarapalli 2019).…”
Section: Visual Imagerymentioning
confidence: 99%
“…In the context of India, recent studies of visual communication in election campaigns have been largely restricted to the studies of political posters of the two largest national parties, Bharatiya Janata Party (BJP) and Indian National Congress. One of the studies noted the move toward image-based election campaigns on paper posters and billboards especially during the 2014 Indian election (Willnat et al 2017). BJP's use of merchandise, 3D holograms and photographs have also been studied (Khan 2019).…”
Section: Introductionmentioning
confidence: 99%
“…25 For example, as stated by Suryadinata that PPP without its traditional Islamic symbol: Kaabah, is no longer considered by its many supporters as an Islamic party. Second, the use of religious symbols in general elections appears in political advertisements 26 ' 27 " 28 (Akhsan, 2015;Aminah, 2015;Willnat, et al, 2017). Another example is in India;the public was so interested in posters and billboards used for religious, political, and entertainment purposes so that striking images of Hindu gods and sacred symbols such as cows are commonly found.…”
Section: The Use Of Religious Symbols In General Electionsmentioning
confidence: 99%
“…Regarding the design of election posters, the increasing presence of the party logo is one of the key indicators of professionalization in visual campaign communication (Vliegenthart 2012). Willnat, Verghese and Mammadov (2017) contend that in the case of Indian politics party symbols serve as information short-cuts; their visual emphasis allows voters to recognize the respective parties on the ballot. This recognition function may also be at play in European elections.…”
Section: Theorymentioning
confidence: 99%