We describe an action of the concordance group of knots in S3 on concordances of knots in arbitrary 3‐manifolds. As an application we define the notion of almost‐concordance between knots. After some basic results, we prove the existence of non‐trivial almost‐concordance classes in all non‐abelian 3‐manifolds. Afterwards, we focus the attention on the case of lens spaces, and use a modified version of the Ozsváth–Szabó–Rasmussen's τ‐invariant to obstruct almost‐concordances and prove that each L(p,1) admits infinitely many nullhomologous non almost‐concordant knots. Finally we prove an inequality involving the cobordism PL‐genus of a knot and its τ‐invariants, in the spirit of [Sarkar, Math. Res. Lett. 18 (2011) 1239–1257].