Many important technological advances have been made in the use of nanotechnology in electroanalysis in recent years. Coupled with the development of electroanalytical techniques for the detection of a wide variety of analytes, a lot of effort has been put into realizing accurate, sensitive, selective, and robust electrochemical assays and sensing devices for both laboratory and point‐of‐care applications. The use of metal oxide nanoparticles, in particular, has led to improvements in sensitivity, selectivity, and multiplexing capacity for the analysis of proteins, nucleic acids, as well as small molecules such as glucose and hydrogen peroxide. This article reviews the progress in the research and development of metal oxide nanoparticle‐based electroanalytical methods with an emphasis on their mechanism, performance and applications together with some discussion on challenges and perspectives in this exciting field.