Synergy practice of religious tourism development in bangkalan regency in the era of digitalization

Abstract

This study aims to look at the potential of religious tourism in Bangkalan Regency, known for its high level of religiosity which is relevant to the majority of Indonesian Muslims. This research is very interesting to be studied, explored, developed and integrated through religious tourism package programs to preserve and also contribute to increasing Regional Original Revenue (PAD) in Bangkalan Regency. In this paper, the problem lies in the synergy carried out by the social structure in the effort to develop religious tourism in the digital era which is still lacking due to the lack of expertise in the insight of tourism management even though it is an opportunity in the development of religious tourism. The method in this study uses qualitative research with an interpretive approach that describes the tourism potential and the extent of synergy built by the social structure by looking at the functions of the existing social structure. The results of this study state that (1) The practice of social structure in the development of religious tourism is less synergized, there is a need for intensive guidance, especially in resource management (2) The importance of implementing social systems, cultural systems and personality systems in efforts to develop religious tourism in Bangkalan Regency. Therefore, the importance of tourism development, especially religious tourism with the pentahelix model, so that the potential in Bangkalan Regency can develop optimally.