Syntactic Constructions Featuring Multifunctional Sentence Components in the Language of Modern Business Media

Malyuga, Elena N.; Poliakova, Nataliia; Tomalin, Barry

doi:10.5539/ijel.v9n4p58

Cited by 3 publications

(3 citation statements)

References 8 publications

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“…Being related to the whole system of artistic expressions, repetitions act as one of the means of implementing the author's complex syntactic and stylistic system and take part in creating their individual style (MALYUGA, MCCARTHY, 2018, MALYUGA, POLIAKOVA, TOMALIN, 2019. Therefore, the present article was written with the help of several methods of linguistic analysis, namely the method of linguistic observation and description.…”

Section: Methods Of Researchmentioning

confidence: 99%

Analysis of stylistic repetitions in economic discourse

Vinogradova¹,

Kuznetsova

2021

Laplage

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The article covers the issue of the use of stylistic repetitions as a figure of speech in economic discourse. The topic is quite relevant today, given that this kind of syntactic stylistic devices is frequently used. The objective of the present article is to touch upon the issue of such a linguistic phenomenon as stylistic repetition, to find the regularities of its functioning and to present comparative analysis of the findings of this investigation considering one major limitation that should be acknowledged regarding the present study. It concerns the framework of economic discourse. The results of the research may find application in studying of different courses, both theoretical and practical.

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Section: Methods Of Researchmentioning

confidence: 99%

Analysis of stylistic repetitions in economic discourse

Vinogradova¹,

Kuznetsova

2021

Laplage

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“…In linguistics hybridization is most often studied as a cognitive mechanism of linguistic creativity in discourse, especially within the theory of nomination (Zykova, 2021;Iriskhanova, 2005;, Malyuga, Poliakova & Tomalin, 2019. Other aspects of hybridization under linguistic study are dialogism and polyphony, genre mixing, multimodality, intertextuality and interdiscursivity, and conceptual integration.…”

Section: Linguistic Basis Of Hybridizationmentioning

confidence: 99%

The interdisciplinary basis of linguistic hybridization (an analysis of the retro-component in English-language political media texts)

2023

IAL

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the following conclusions. First, there are facilitators that are common to the three sciences, which is probably a consequence of metaphorization as a universal means of term transfer. The common facilitators include discretion of the "parents" and absence of constraints on interaction, a pronounced need for hybridization, emergence of a new property, non-compositionality of the hybrid. Second, there are properties specific to linguistic hybridization. These are the presence of a minimal communicative context and discernable verbalized identities.

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“…Syntax in its modern-day interpretation is closely intertwined with stylistics, since all the main functional stylistic and expressive properties of language units of different levels are manifested within the margins of a certain syntactic context (Malyuga et al, 2019). The presence of a wide range of logical, communicative and expressive syntactic tools makes syntax the most universal tool for the successful implementation of communication in different types of discourse, including advertising discourse.…”

Section: Advertising Discourse and The Language Of Advertising: Theoretical Backgroundmentioning

confidence: 99%

Key Creative Features of Syntactic Design in English-Language Advertising Discourse

Malyuga¹,

Tomalin²

2020

IJEL

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The study suggests that the patterns of syntactical arrangement should be viewed as indispensable creative features in designing advertising messages and postulates that three crucial aspects need to be addressed in order to comprehensively describe the specifics and benefits of a well-reasoned application of syntactic inventory of the English language for the purposes of constructing advertising texts. The three aspects—namely sentence type, message length and rhetorical tropes—are discussed at length from the discursive-pragmatic point of view and drawing on the texts of English-language advertisements of non-specific thematic affiliation. The study uses continuous sampling to ultimately make out the most commonly utilized sentence types, the most extensively preferred promotional message length, and the most frequently registered syntactic rhetorical tropes. The latter are further on filtered down to make up a list of seven syntax-driven rhetorical tropes of the most valid efficiency, followed by substantiation and analysis thereof. The study makes a number of conclusions suggesting that ad efficiency is strongly premised on the adequate comprehension and application of syntactic inventory, which implies selecting the most appropriate sentence type, considering the benefits of syntactic compression, positioning the arguments in the most advantageous way possible, and making use of the most expedient syntactic rhetorical tropes in order to garner the attention of a potential consumer, add an element of surprise and build up a more favorable attitude towards the product being advertised.

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Syntactic Constructions Featuring Multifunctional Sentence Components in the Language of Modern Business Media

Cited by 3 publications

References 8 publications

Analysis of stylistic repetitions in economic discourse

Analysis of stylistic repetitions in economic discourse

The interdisciplinary basis of linguistic hybridization (an analysis of the retro-component in English-language political media texts)

Key Creative Features of Syntactic Design in English-Language Advertising Discourse

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