In this study, hydroxyapatite‐gelatin (HAp‐Gel) composite using Ca precursor from cuttlefish bone (Sepia Sp.) has great potential to be used in hydroxyapatite synthesis. The HAp‐Gel composite was synthesized in‐situ by sol‐gel method with varying concentrations to see its ability to adsorb rhodamine b dye. XRF analysis results obtained a CaO content of 95.561 %. The 40 % HAp‐Gel composite showed the best adsorption capacity, with a percentage of 27.326 %, which experienced an increase in the percentage of hydroxyapatite adsorption capacity, namely 4.6881 %. FTIR results from 40 % HAp‐Gel composite obtained characteristic peaks of functional groups contained in hydroxyapatite and gelatin. XRD analysis showed the diffraction pattern of HAp by the ICSD standard spectrum (#157481), and the average size of the hydroxyapatite crystal was 9.72 nm. In comparison, the 40 % HAp‐Gel composite crystal was 5.25 nm. SEM‐EDS results showed that the composite morphology was agglomerated with irregular shapes and a Ca/P ratio 1.56. SAA results showed a composite surface area of 55.256 m2/g. The 40 % HAp‐Gel composite sorption application followed the Freudlich isotherm model with multilayer adsorption on the heterogeneous adsorbent surface. The interaction between rhodamine B and HAp‐Gel 40 % occurs at pseudo‐second‐order and can be reused up to two cycles when interacting with rhodamine B.