In this work, Zn 2 Eu x Ti 1−x O 4 and Zn 2−x Eu x TiO 4 (x = 0, 1, 2 and 3 mol%) powders were synthesized by complex polymerization method (CPM) and calcined at 1000 °C for 4 h. The powders were characterized by X-ray diffraction (XRD), scanning electron microscopy (SEM), UV-Vis spectroscopy in the visible region and photoluminescence properties (PL). The photocatalytic properties were estimated by degradation of methylene blue (MB) dye when irradiated by UV lamps. X-ray diffraction results demonstrated the existence of Zn 2 TiO 4 as primary phase and ZnO with secondary phase. According to diffractograms, the crystallite size varied between 49 and 67 nm. The Eu 3+ ions introduction provides increased absorption in visible region, but the band-gap remains practically constant. In samples were observed an increased in photocatalysis with the increase in europium concentration, while in the Zn 2 Eu x Ti 1−x O 4 samples, photocatalysis was reduced to europium concentrations greater than 1%. Eu 3+ doped Zn 2 TiO 4 provided a photoluminescent intensity increasing. CIE chromaticity coordinates confirm emission in the red region of the phosphor.