“…Thermometric data will be evaluated and interpreted in terms of molecular rigidity and flexibility [12,13,14,15] depending on molecular structure [16,17,18,19] and then mesomorphic properties and behaviours will be compared with structurally similar series. Number of ester homologous series with or without chalconyl group were studied and reported till the date [20,21,22,23,24,25,26,27,28]. Group efficiency order and structure relation with mesomorphism will be derived.…”