The effects of solvent and crown-ether moiety on spectral properties of pyridinium styryl dye were studied by steady-state absorption and fluorescent spectroscopy. Analysis of viscosity and polarity effects on fluorescence quantum yield and Stokes shift permitted us to suggest that there is a two stage process of excited state relaxation. The macrocyclic moiety has a little influence on the first stage of relaxation, which manifests itself in a magnitude of Stokes shift, but suppresses considerably the second stage, which manifests itself in a magnitude of fluorescence quantum yield. The metal complex shows an additional stage of excited state relaxation, namely, photorecoordination of metal cation within the macrocyclic cavity.